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Advising
1 Strategic Advising - Bob Conrad
Auteur : Bob Conrad
Genre : Management et direction
By Bob Conrad, PhD, APR. Jim Lukaszewski has been a crisis management strategist and strategic advisor for nearly 30 years. He runs the Lukaszewski Group and has been called one of the “28 experts to call when all hell breaks loose.” Jim’s latest book, “Why Should the Boss Listen to You: The Seven Disciplines of the Trusted Strategic Advisor,” is published by Jossey Bass.

Jim was interviewed by Bob Conrad exclusively for the public relations blog, The Good, The Bad, The Spin (www.thegoodthebadthespin.com).

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Portfolio
Management
2 Global Strategic Trends in Portfolio Management 2016 - Thinking Portfolio
Auteur : Thinking Portfolio
Genre : Entreprise et management
Thinking Portfolio conducted a global online survey on the future of strategic portfolio management, focusing on project portfolio management (PPM). The 20-page report is a summary of the study that was completed at the end of 2011.

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Corporate
Responsibility
Marketing
Battleground
3 Corporate Social Responsibility: The New Strategic Marketing Battleground - Chris Maloney
Auteur : Chris Maloney
Genre : Marketing et ventes
This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

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Management
4 The LEGO Group – a Case Study In Strategic Risk Management - Ghislain Giroux Dufort
Auteur : Ghislain Giroux Dufort
Genre : Entreprise et management
This book explains how The LEGO Group is using sophisticated methods to quantify specific risks such as project and credit risks, as well as to consolidate its risk portfolio at the highest level.

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Business
Development
6 The Road to Strategic Business Development - Wm (Bill) Black
Auteur : Wm (Bill) Black
Genre : Marketing et ventes
A book about the introduction of strategic business development principles into traditional transactional selling organizations. The book discusses the differences between strategic and transactional practices and the change management challenges that may be encountered in the process.

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Fasting
7 Fasting and Power - Imran Nazar Hosein
Auteur : Imran Nazar Hosein
Genre : Islam
This book was formerly published some fifteen years ago with the title 'The Strategic Importance of the Fast of Ramadan and Isra and Miraj.' We have now separated the two topics and are publishing them as two separate books.
We have changed the title of this book to Fasting and Power in an effort to direct greater attention to the central thesis presented, namely that the fast of Ramadan was sent down to deliver power to the Muslims. We have also edited and added to the original text.
Let us take the opportunity to remind those Muslims who do not regularly recite the Qur'an in Arabic from-cover-to- cover, that Angel Gabriel (?alaihi al-Sala?m) came to the Prophet (sallalahu ?alaihi wa sallam) every night during the entire month of Ramadan and he would have to recite for the Angel all that was revealed in the Book up to that time. He c

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Training
Training
Trained
Obedient
8 Dog Training: Strategic Dog Training Tips For A Well-Trained, Obedient, and Happy Dog - Michael Kenssington
Auteur : Michael Kenssington
Genre : Animaux de compagnie
What Would It Mean To You To Have An Obedient, Well-Behaved Dog?

Your canine friend deserves the best. Why not make sure you give him/her the best possible life through the incredible gift of proper training and discipline. Imagine how proud you will feel when guests arrive at your house and tell you, "I've never seen a dog that was so well-behaved".

Have the best possible relationship with your dog by properly training your dog. The key to any great and fulfilling relationship is respect and communication. With proper dog obedience training your dog will know what is expected of them and learn to act accordingly.

By understanding your dog's behavior you will better understand what your dog expects from you. This shared understanding, respect, and communication will form an amazing bond that will last a lifetime.

If you are already experienced

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Resistance
9 Why Civil Resistance Works - Erica Chenoweth & Maria Stephan
Auteur : Erica Chenoweth & Maria Stephan
Genre : Science politique
For more than a century, from 1900 to 2006, campaigns of nonviolent resistance were more than twice as effective as their violent counterparts in achieving their stated goals. By attracting impressive support from citizens, whose activism takes the form of protests, boycotts, civil disobedience, and other forms of nonviolent noncooperation, these efforts help separate regimes from their main sources of power and produce remarkable results, even in Iran, Burma, the Philippines, and the Palestinian Territories.

Combining statistical analysis with case studies of specific countries and territories, Erica Chenoweth and Maria J. Stephan detail the factors enabling such campaigns to succeed and, sometimes, causing them to fail. They find that nonviolent resistance presents fewer obstacles to moral and physical involvement and commitment, and that higher levels of participation contr

26,99 €

10 Your One Word - Evan Carmichael
Auteur : Evan Carmichael
Genre : Management et direction
“Evan consumes so much content and then knows how to DJ it to inspire people.”
—Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee and Jab, Jab, Jab, Right Hook


In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal mottos - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.

Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meani

10,99 €

Planning
11 The Basics of Strategic Planning - Raymond A. Komar
Auteur : Raymond A. Komar
Genre : Ouvrages de référence
A basic guideline for creating a strategic plan for your agency.

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Mindset
12 Mindset - Carol S. Dweck
Auteur : Carol S. Dweck
Genre : Psychologie
The updated edition of the book that has changed millions of lives with its insights into the growth mindset.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.

In this edition, Dweck offers new insights

7,99 €

Marketing
Featured
Article
Marketing
Theodore
13 HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler & Fred Reichheld
Auteur : Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler & Fred Reichheld
Genre : Marketing et ventes
Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
Figure out what business you’re really inCreate products that perform the jobs people need to get doneGet a bird’s-eye view of your brand’s strengths and weaknessesTap a market that’s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing

25,99 €

Selling
14 The New Strategic Selling - Robert B. Miller, Stephen E. Heiman & Tad Tuleja
Auteur : Robert B. Miller, Stephen E. Heiman & Tad Tuleja
Genre : Entreprise et management
The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success. The New Strategic Selling This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked quest

10,99 €

Thinking
15 Thinking in Bets - Annie Duke
Auteur : Annie Duke
Genre : Management et direction
Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result.

In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?

Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think

7,99 €

Decision
16 The Decision Book - Roman Tschäppeler & Mikael Krogerus
Auteur : Roman Tschäppeler & Mikael Krogerus
Genre : Entreprise et management
Most of us face the same questions every day: What do I want? And how can I get it? How can I live more happily and work more efficiently?

A UK bestseller, The Decision Book distils into a single volume the fifty best decision-making models used on MBA courses and elsewhere that will help you tackle these important questions - from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model). It will even show you how to remember everything you will have learned by the end of it.

Stylish and compact, this little black book is a powerful asset. Whether you need to plot a presentation, assess someone's business idea or get to know yourself better, this unique guide will help you simplify any problem and take steps towards the right decision.

6,49 €

Communication
17 Strategic Design & Communication - Falk Kagelmacher
Auteur : Falk Kagelmacher
Genre : Biographies et mémoires
Strategic Design - professional examples and background information about Falk Kagelmacher - Architect.

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Sustainable
18 Sustainable street 2030 - François Jégou, Gerd Scholl, Adèle Seyrig, Christophe Gouache, Khushboo Balwani & Roberta Motter
Auteur : François Jégou, Gerd Scholl, Adèle Seyrig, Christophe Gouache, Khushboo Balwani & Roberta Motter
Genre : Sciences sociales
Walking DOWN THE street of a sustainable city in 20 years from now…
…was the vision that came up to design this toolkit for collaborative scenario building. Pulling ourselves out of our daily contexts and current mindsets to envision the future in an open and creative way is one of the bottlenecks in participative forward-looking activities. 
The vision of walking for a short while on a street of a sustainable futures society, experiencing a walkable neighbourhood with refurbished passive houses in a food-resilient city brought to build a light exhibition with snapshots of the future, posters and manifestos that would immerse participants to a projection exercise into a stimulating, controversial, slightly provoking environment to set the right mood for an open strategic conversation.
This eBook publication intends to describe and make available some of the mat

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Account
19 The Strategic Key Account Plan - Hartmut Sieck
Auteur : Hartmut Sieck
Genre : Entreprise et management
The other day in Germany: The Key Account Manager John Smith is told by his boss to create a Key Account Plan for an important, strategic customer. Should he now quickly prepare a PowerPoint presentation and show it to his boss so he's satisfied? Is a Key Account Plan actually a presentation or a real tool? If it actually is a tool, what characterizes a good Key Account Plan? How should such a Key Account Plan be structured? Should the Key Account Manager prepare this plan by himself? Just as he is contemplating all these questions, he stumbles on an interesting survey. According to this study only 20% of Key Account Managers said that they actually use this plan as a tool in their daily work, but it was this 20% that was more successful than their competitors in the year of the crisis in 2009! The conclusion from the survey catches John Smith's attention and he decides not to pr

9,99 €

Company
20 Strategic Plan for XYZ Company - Patrick Mc Namee
Auteur : Patrick Mc Namee
Genre : Entreprise et management
This short book is the generic template which supports the strategic planning Multi-Touch book ‘Creating, Presenting and Implementing Strategic Plans’ by Patrick Mc Namee.  It supports it by providing a detailed teaching plan of how a new strategic plan can be created by using the core material.  It is very short - just 7 pages plus one movie.
It is suitable for:
Managers who wish to develop their own strategic plans.
MBA teachers of strategy who wish their students to create a strategic plans.
MBA and other business students who wish to develop their own strategic plans.

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Moments
21 The Power of Moments - Chip Heath & Dan Heath
Auteur : Chip Heath & Dan Heath
Genre : Entreprise et management
THE NEW YORK TIMES BESTSELLER

'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT

'The most interesting, immediately actionable book I’ve read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg

In this latest New York Times bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.

What if a teacher could design a lesson that he knew his students would remember twenty years later

9,49 €

Thinking
Guidelines
Foresight
Edition
22 Thinking about the Future: Guidelines for Strategic Foresight (2nd edition) - Andy Hines
Auteur : Andy Hines
Genre : Entreprise et management
Thinking about the Future, by Andy Hines and Peter Bishop, distills the expertise of three dozen senior foresight professionals into a set of essential guidelines for carrying out successful strategic foresight. Presented in a highly scannable yet personable style, each guideline includes an explanation and rationale, key steps, a case example, and resources for further study. The 115 guidelines are organized into six sequential categories that mirror the phases of a strategic foresight activity: Framing, Scanning, Forecasting, Visioning, Planning, and Acting.

This second edition provided an opportunity to update the examples for the guidelines where they seemed dated. Otherwise, the original guidelines are intact, in the same place and order. The more significant change is the addition of a new section that provides specific “how-to” process advice to supplement the guide

6,49 €

Decision
Thinking
23 The Decision Book: 50 Models for Strategic Thinking - Mikael Krogerus, Roman Tschäppeler & Jenny Piening
Auteur : Mikael Krogerus, Roman Tschäppeler & Jenny Piening
Genre : Management et direction
A short, sharp guide to tackling life’s biggest challenges: understanding ourselves and making the right choices.
Every day offers moments of decision, from what to eat for lunch to how to settle a dispute with a colleague. Still larger questions loom: How can I motivate my team? How can I work more efficiently? What is the long tail anyway?

Whether you’re a newly minted MBA, a chronic second-guesser, or just someone eager for a new vantage point, The Decision Book presents fifty models for better structuring, and subsequently understanding, life’s steady challenges. Interactive and thought-provoking, this illustrated workbook offers succinct summaries of popular strategies, including the Rubber Band Model for dilemmas with many directions, the Personal Performance Model to test whether to change jobs, and the Black Swan Model to illustrate why experience doesn’

9,49 €

Fervent
24 Fervent - Priscilla Shirer
Auteur : Priscilla Shirer
Genre : Christianisme
You have an enemy . . . and he’s dead set on destroying all you hold dear and keeping you from experiencing abundant life in Christ. What’s more, his approach to disrupting your life and discrediting your faith isn’t general or generic, not a one-size-fits-all. It’s specific. Personalized. Targeted.
 
So this book is your chance to strike back. With prayer. With a weapon that really works. Each chapter will guide you in crafting prayer strategies that hit the enemy where it hurts, letting him know you’re on to him and that you won’t back down. Because with every new strategy you build, you’re turning the fiercest battles of life into precise strikes against him and his handiwork, each one infused with the power of God’s Spirit.
 
New York Times bestselling author Priscilla Shirer, widely known for her international speaking, teachin

10,99 €

25 Scale - Geoffrey West
Auteur : Geoffrey West
Genre : Science de la vie
"This is science writing as wonder and as inspiration." —The Wall Street Journal

Wall Street Journal

From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in.


Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses.

Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we l

6,49 €

Elephants
26 Who Says Elephants Can't Dance? - Louis V. Gerstner, Jr.
Auteur : Louis V. Gerstner, Jr.
Genre : Management et direction
In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.

Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions.

8,99 €

Thought
27 Lee Kuan Yew's Strategic Thought - Ang Cheng Guan
Auteur : Ang Cheng Guan
Genre : Sciences sociales
Lee Kuan Yew, as the founding father of independent Singapore, has had an enormous impact on the development of Singapore and of Southeast Asia more generally. Even in his 80s he is a key figure who continues to exert considerable influence from behind the scenes. This book presents a comprehensive overview of Lee Kuan Yew’s strategic thought. It charts the development of Singapore over the last six decades, showing how Lee Kuan Yew has steered Singapore to prosperity and success through changing times. It analyses the factors underlying Lee Kuan Yew’s thinking, discusses his own writings and speeches, and shows how his thinking on foreign policy, security and international relations has evolved over time.

49,99 €

Management
28 Strategic Management - Alexander Zeitelhack
Auteur : Alexander Zeitelhack
Genre : Management et direction
Lecture Materials for 

Strategic Management

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Thinking
29 Strategic Thinking - Simon Wootton & Terry Horne
Auteur : Simon Wootton & Terry Horne
Genre : Management et direction
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:

gain a deeper understanding of your market;

forecast where your organization is heading;

think critically about proposals;

write an effective strategic plan

Also including prompt sheets, objectives, action plans an

18,99 €

Motivate
Communicate
Inspire
30 Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! - Suzanne Bates
Auteur : Suzanne Bates
Genre : Management et direction
“An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!”
Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There

"Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice."
-Jeffrey Gitomer, author of The Little Red Book of Selling

The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rall

17,99 €

Wishing
Wanting
Achieving
Personal
Professional
Planning
31 Wishing, Wanting, Achieving: Personal and Professional Strategic Planning - Shelle Rose Charvet
Auteur : Shelle Rose Charvet
Genre : Développement personnel
Why reading this mini ebook just might make the difference in your life!

You have probably read, heard, and seen lots of information about the benefits of setting goals. Maybe you have even created a vision board and you have achieved goals you visualized.

Most people do not set goals – and for a very good reason!

Most goal-setting processes do not work.

Years ago when I started teaching the NLP Outcome Strategy in companies, people would come up to me, months or years later and whisper in my ear: “I tried that goal process. It didn’t work. I don’t know why.”

This mini-book and audio program is designed to help you discover the difference between goals you set and those you achieve. Each of us has our own success strategies. Isn’t it time you found out yours?

4,49 €

History
Determining
Strategy
Through
Understanding
32 What Should the U.S. Army Learn From History? - Determining the Strategy of the Future through Understanding the Past - Colin S. Gray & Strategic Studies Institute
Auteur : Colin S. Gray & Strategic Studies Institute
Genre : Militaire
This monograph examines the potential utility of history as a source of education and possible guidance for the U.S. Army. The author considers the worth in the claim that since history (more accurately termed the past) is all done and gone, it can have no value for today as we try to look forward. This point of view did not find much favor here. The monograph argues that although history does not repeat itself in detail, it certainly does so roughly in parallel circumstances. Of course, much detail differs from one historical case to another, but nonetheless, there are commonly broad and possibly instructive parallels that can be drawn from virtually every period of history, concerning most circumstances.
Contents:
Should the U.S. Army Learn From History?
Understanding the Past: A Foreign Country?
Persisting Concerns and Enduring Hazards
A Familiar Past? Paralle

0,49 €

Revised
Updated
33 Change by Design, Revised and Updated - Tim Brown
Auteur : Tim Brown
Genre : Management et direction
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but what is viable to the bottom line. Design th

15,99 €

Writers
Strategy
Management
34 Writers on Strategy and Strategic Management - J I Moore
Auteur : J I Moore
Genre : Entreprise et management
Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.

11,99 €

35 Chief of Staff - Tyler Parris
Auteur : Tyler Parris
Genre : Entreprise et management
How would you know if a chief of staff can benefit you or your organization? If you already have one, how can you thoughtfully evolve the role over time? To answer these and other questions, author and former corporate chief of staff Tyler Parris studied the role in depth and conducted scores of interviews with other chiefs of staff and with C-suite and HR executives globally and in different industries. Chief of Staff: The Strategic Partner Who Will Revolutionize Your Organization presents the results of his research in a clear and practical way. To help business leaders explore the value that a chief of staff offers as a trusted advisor and “chief get-it-done officer,” Parris presents three “pivots” to consider:
Organization dynamics Most commonly reported benefits of the role (for leaders, chiefs of staff, and organizations) Deliverables that chiefs of staff most comm

17,99 €

Passionate
36 Her Passionate Hero - Caitlyn O'Leary
Auteur : Caitlyn O'Leary
Genre : Thriller
Can A Hero From Her Past, Protect Her From Life’s Present Danger?

Aliana Novak spent most of her school years being bullied. Her only refuge, was Hunter Diaz, until the day he graduated and left her to deal with the tormentors herself. Those horrific experiences molded her into what she is today and made her the perfect candidate for Vice Principal of one of the toughest schools in East LA. As she fights for her students to live the best lives they can one of the most notorious gangs in East LA put her in their sights.

Hunter Diaz, scraped and fought his way out of the gangs of East LA to serve honorably as a SEAL in the United States Navy. He has become one of the most dangerous men on the planet. When his adopted grandmother tells him an old friend is in trouble back home, he returns to the place he vowed to leave firmly in the past.

Expecting

4,49 €

Account
Management
Planning
37 Key Account Management and Planning - Noel Capon
Auteur : Noel Capon
Genre : Entreprise et management
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon provides the most comprehensive treatment of key account management and planning yet published.
For the first time, Capon introduces his breakthrough four-part "congruence model" of key account management -- a new, thoroughly researched approach to optimally managing your key account portfolio. First, the author shows how to select and conceptualize the key account portfolio; second, how to organize and manage key accounts; third, how to recruit, select, train, retain, and reward key accoun

15,99 €

Entrepreneurial
Finance
38 Strategic Entrepreneurial Finance - Darek Klonowski
Auteur : Darek Klonowski
Genre : Entreprise et management
Entrepreneurial finance is a discipline that studies financial resource mobilization, resource allocation, risk moderation, optimization in financial contracting, value creation, and value monetization within the context of entrepreneurship. However, without proper strategic consideration the discipline is incomplete. This book examines how the activity of entrepreneurial finance can be enhanced via a concentration on value creation and through improved strategic decision-making.

The most unique feature of the book is its focus on value creation. For entrepreneurs, value creation is not a one-off activity, but rather a continuous cycle of incremental improvements across a wide range of business activities. Entrepreneurial value creation is described in four comprehensive stages: value creation, value measurement, value enhancement, and value realization, referred to as the C

72,99 €

Conversation
39 The Art of Strategic Conversation - Terrell Monger
Auteur : Terrell Monger
Genre : Développement personnel
Those who have influence have power. Unfortunately, the majority of the worlds influence comes from forces of negative connotations. In this thought provoking book, we will address some of the things that have made the influence of the modern church weaken. We will also discuss innovative means in which we can take it back. Sometimes between cultures we lose communication. In order to bridge the gap, we must be willing to understand that it takes different methods to reach different people and our cookie cutter is not working. - Terrell Monger Where is the freedom that we speak about so much in the church? It is a shame that before someone can freely discuss salvation we must first claim a denomination. We might as well be a gang and ask, What set do you claim? Didnt Christ die for us all? Then, why are we so separated? - a 16 year old man at church

4,99 €

Baptism
Analysis
Collection
Recently
Declassified
Intelligence
Documents
Intelligence
Mistakes
Cryptology
Chinese
Intervention
40 Baptism by Fire: CIA Analysis of the Korean War - Collection of Recently Declassified Intelligence Documents, Two Strategic Intelligence Mistakes in Korea 1950, Cryptology and Chinese Intervention - David N. Spires
Auteur : David N. Spires
Genre : Militaire
This excellent report has been professionally converted for accurate flowing-text e-book format reproduction. The Korean War erupted less than three years after President Harry S. Truman signed the National Security Act of 1947, establishing the Central Intelligence Agency. Before North Korean forces invaded the South on 25 June 1950, the CIA had only a few officers in Korea, and none reported to the Agency’s analytic arm, the Office of Research and Estimates (ORE). Analytical production relating to Korea reflected the generally low priority given the region by the Truman Administration’s State Department and the military services.

Critics of ORE analysis before and after 1950 have noted the lack of any predictive estimates or other "actionable" indications and warning intelligence that would have allowed U.S. policymakers to act on Korean events before they reached the cr

6,49 €

Professional
Marketing
Solutions
41 Strategic Professional Marketing Solutions - Chibuoka Chukwudebelu Okoye
Auteur : Chibuoka Chukwudebelu Okoye
Genre : Marketing et ventes
Strategic Professional Marketing Solutions is a resource book that would equip you with practical professional solutions to challenges that confront salespeople in the process of carrying out career functions. It contains step-by-step selling skills, market penetration strategies and guides on how to acquire irresistible selling skills, intelligence and attitudes.

It is a compulsory companion for sales professionals desirous of acquiring effective modern strategies for locating streams of quality leads and prospects, presenting products or services with compelling passion, handling objections in the most intelligible and efficient manner, and closing sales with certainty.

It is the best companion for sales managers, marketing managers, sales executives or sales training consultants. It is a train the trainers resource book.

1,99 €

Management
42 Strategic Management - R. Edward Freeman
Auteur : R. Edward Freeman
Genre : Entreprise et management
Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work continues to inspire scholars and students concerned with a more practical view of how business and capitalism actually work. Business can be understood as a system of how we create value for stakeholders. This worldview connects business and capitalism with ethics once and for all. On the 25th anniversary of publication, Cambridge University Press are delighted to be able to offer a new print-on-demand edition of his work to a new generation of readers.

28,99 €

Competition
Proposals
American
Response
Chinese
Communist
Military
Economic
Challenges
Freedom
Democracy
Against
Authoritarianism
43 Strategic Competition With China: Expert Proposals for American Response to Chinese Communist Military and Economic Challenges to U.S. Power and Ideals, Freedom and Democracy Against Authoritarianism - David N. Spires
Auteur : David N. Spires
Genre : Asie
This important report has been professionally converted for accurate flowing-text e-book format reproduction. Respected Chinese policy experts provided the House Committee on Armed Services with detailed analysis and suggested strategies for dealing with the continued economic and military ascendance policy of the Chinese leadership, asserting power through an all-of-nation long-term strategy.

Aaron Friedberg, Professor Of Politics and International Affairs, Princeton University, Woodrow Wilson School, stated: Following the end of the Cold War, the United States adopted a two-pronged approach for dealing with China. On the one hand, we sought to engage China across all fronts, diplomatic, cultural, scientific, and above all, economic. But at the same time, successive U.S. administrations worked to maintain a favorable balance of power in the Asia-Pacific region. We strengthene

7,99 €

Project
Appraisal
Management
44 Strategic Project Risk Appraisal and Management - Elaine Harris
Auteur : Elaine Harris
Genre : Management et direction
Success in business depends on two broad management skills: 'doing the right thing' (choosing the right projects) and 'doing things right' (good project management). This book examines the challenges that managers face in assessing the likely risks and benefits that need to be taken into account when choosing projects. It then explores the strategic level risks that will need to be dealt with in managing those projects and suggests risk management strategies. In so doing, it makes a rare but important link between strategic level appraisal of project opportunities and project risk management. Many projects have similar characteristics that are common to a number of projects experienced by the same or other organizations. Elaine Harris shows how the use of a project typology can guide project risk management by identifying common risks shared by projects of each type. Her cutting edge r

43,99 €

Definitive
Content
Marketing
45 The Definitive Guide to Strategic Content Marketing - Lazar Dzamic & Justin Kirby
Auteur : Lazar Dzamic & Justin Kirby
Genre : Marketing et ventes
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers.

The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challeng

21,99 €

Exercises
46 Strategic Chess Exercises - Emmanuel Bricard
Auteur : Emmanuel Bricard
Genre : Jeux
Books on chess exercises are usually about tactics. But in most of the positions that you think about during a game, there is no tactical solution. What you are doing most of the time is trying to find a way to improve your position or weaken your opponent's, by applying strategic rules.

Experienced chess trainer Emmanuel Bricard has created a practical exercise manual with carefully selected and tested training positions that teach you how to develop the right plan.

This book is for you if you want to:

know what to do if there is no tactical solution
improve your understanding of chess strategy
learn how to apply strategic principles in concrete positions
gain time on the clock by having to calculate fewer variations
learn how to accumulate advantages in various types of positions
be inspired by great examples of strategy.
T

21,99 €

Management
Concepts
Edition
47 Strategic Management Concepts 2nd Edition - Cathy A. Enz
Auteur : Cathy A. Enz
Genre : Entreprise et management
Updated to include the current models, theories, and hospitality practices, "Hospitality Strategic Management: Concept and Cases, Second Edition" is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

9,99 €

Marketing
Business
Success
48 Chase One Rabbit: Strategic Marketing for Business Success - David Parrish
Auteur : David Parrish
Genre : Marketing et ventes
Marketing in a minute on your mobile…

Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.

'How to sell?' is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide.
This isn't about advertising. Smart marketing thinking doesn't have to be expensive, flashy or quirky: it's about understanding your business, focusing and thinking things through to develop clear sales strategies and t

4,99 €

Evolution
Foresight
49 The Evolution of Strategic Foresight - Tuomo Kuosa
Auteur : Tuomo Kuosa
Genre : Entreprise et management
Embracing the theory and practice of strategic foresight and illuminating how different schools of thought regard its role in policy making, Tuomo Kuosa describes how something not traditionally considered an independent discipline, is steadily becoming one. In The Evolution of Strategic Foresight he explains how the practice of strategic foresight has long been closely associated with the military and politics. Linking strategic thinking more broadly to futurology, however, it is quite new. Since strategic foresight refers to the practice of generating analyses of alternative futures and strategies, based on available intelligence and foreknowledge, the practice can and should be applied to companies, business sectors, national and trans-national agencies of all descriptions, and to all aspects of public policy making. The author explains its practice in terms of structure, process,

49,99 €

Psychology
Manipulation
Techniques
Cognitive
Behavioral
Therapy
Persuasion
Unlocked
Control
Tactics
50 Dark Psychology: Secret Strategic Manipulation Techniques, Dark NLP, Dark Cognitive Behavioral Therapy, Persuasion and Unlocked Mind Control Tactics - Chandler Andersen
Auteur : Chandler Andersen
Genre : Développement personnel
Society views manipulation as evil and unacceptable. It's taken as unacceptable because the manipulator conceals his true intentions to his victim. Had he been fully aware of what was happening, he would probably not have accepted. This is true. However, what everyone fails to understand is that manipulation occurs in different forms. It happens in our everyday life, from politics to entertainment and even through the media.

2,99 €