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Advising
1 Strategic Advising - Bob Conrad
Auteur : Bob Conrad
Genre : Management et direction
By Bob Conrad, PhD, APR. Jim Lukaszewski has been a crisis management strategist and strategic advisor for nearly 30 years. He runs the Lukaszewski Group and has been called one of the “28 experts to call when all hell breaks loose.” Jim’s latest book, “Why Should the Boss Listen to You: The Seven Disciplines of the Trusted Strategic Advisor,” is published by Jossey Bass.

Jim was interviewed by Bob Conrad exclusively for the public relations blog, The Good, The Bad, The Spin (www.thegoodthebadthespin.com).

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Portfolio
Management
2 Global Strategic Trends in Portfolio Management 2016 - Thinking Portfolio
Auteur : Thinking Portfolio
Genre : Entreprise et management
Thinking Portfolio conducted a global online survey on the future of strategic portfolio management, focusing on project portfolio management (PPM). The 20-page report is a summary of the study that was completed at the end of 2011.

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Corporate
Responsibility
Marketing
Battleground
4 Corporate Social Responsibility: The New Strategic Marketing Battleground - Chris Maloney
Auteur : Chris Maloney
Genre : Marketing et ventes
This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

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Business
5 Strategic Business Plan - Ladislao Szekely
Auteur : Ladislao Szekely
Genre : Entreprise et management
Model of a Strategic Business Plan to show for Animal Health

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Fasting
6 Fasting and Power - Imran Nazar Hosein
Auteur : Imran Nazar Hosein
Genre : Islam
This book was formerly published some fifteen years ago with the title 'The Strategic Importance of the Fast of Ramadan and Isra and Miraj.' We have now separated the two topics and are publishing them as two separate books.
We have changed the title of this book to Fasting and Power in an effort to direct greater attention to the central thesis presented, namely that the fast of Ramadan was sent down to deliver power to the Muslims. We have also edited and added to the original text.
Let us take the opportunity to remind those Muslims who do not regularly recite the Qur'an in Arabic from-cover-to- cover, that Angel Gabriel (?alaihi al-Sala?m) came to the Prophet (sallalahu ?alaihi wa sallam) every night during the entire month of Ramadan and he would have to recite for the Angel all that was revealed in the Book up to that time. He c

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Training
Training
Trained
Obedient
7 Dog Training: Strategic Dog Training Tips For A Well-Trained, Obedient, and Happy Dog - Michael Kenssington
Auteur : Michael Kenssington
Genre : Animaux de compagnie
What Would It Mean To You To Have An Obedient, Well-Behaved Dog?

Your canine friend deserves the best. Why not make sure you give him/her the best possible life through the incredible gift of proper training and discipline. Imagine how proud you will feel when guests arrive at your house and tell you, "I've never seen a dog that was so well-behaved".

Have the best possible relationship with your dog by properly training your dog. The key to any great and fulfilling relationship is respect and communication. With proper dog obedience training your dog will know what is expected of them and learn to act accordingly.

By understanding your dog's behavior you will better understand what your dog expects from you. This shared understanding, respect, and communication will form an amazing bond that will last a lifetime.

If you are already experienced

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Creating
Signature
Stories
8 Creating Signature Stories - David Aaker
Auteur : David Aaker
Genre : Marketing et ventes
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire

9,99 €

Management
9 The LEGO Group – a Case Study In Strategic Risk Management - Ghislain Giroux Dufort
Auteur : Ghislain Giroux Dufort
Genre : Entreprise et management
This book explains how The LEGO Group is using sophisticated methods to quantify specific risks such as project and credit risks, as well as to consolidate its risk portfolio at the highest level.

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Planning
10 The Basics of Strategic Planning - Raymond A. Komar
Auteur : Raymond A. Komar
Genre : Ouvrages de référence
A basic guideline for creating a strategic plan for your agency.

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Business
Development
11 The Road to Strategic Business Development - Wm (Bill) Black
Auteur : Wm (Bill) Black
Genre : Marketing et ventes
A book about the introduction of strategic business development principles into traditional transactional selling organizations. The book discusses the differences between strategic and transactional practices and the change management challenges that may be encountered in the process.

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Marketing
Featured
Article
Marketing
Theodore
12 HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler & Fred Reichheld
Auteur : Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler & Fred Reichheld
Genre : Marketing et ventes
Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
Figure out what business you’re really inCreate products that perform the jobs people need to get doneGet a bird’s-eye view of your brand’s strengths and weaknessesTap a market that’s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing

25,99 €

Selling
13 The New Strategic Selling - Robert B. Miller, Stephen E. Heiman & Tad Tuleja
Auteur : Robert B. Miller, Stephen E. Heiman & Tad Tuleja
Genre : Entreprise et management
The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success. The New Strategic Selling This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked quest

10,99 €

Thinking
Innovation
14 Design Thinking for Strategic Innovation - Idris Mootee
Auteur : Idris Mootee
Genre : Entreprise et management
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activ

22,99 €

Decision
15 The Decision Book - Roman Tschäppeler & Mikael Krogerus
Auteur : Roman Tschäppeler & Mikael Krogerus
Genre : Entreprise et management
Most of us face the same questions every day: What do I want? And how can I get it? How can I live more happily and work more efficiently?

A UK bestseller, The Decision Book distils into a single volume the fifty best decision-making models used on MBA courses and elsewhere that will help you tackle these important questions - from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model). It will even show you how to remember everything you will have learned by the end of it.

Stylish and compact, this little black book is a powerful asset. Whether you need to plot a presentation, assess someone's business idea or get to know yourself better, this unique guide will help you simplify any problem and take steps towards the right decision.

6,49 €

Vocabulary
16 Dark Matter and Trojan Horses. A Strategic Design Vocabulary. - Dan Hill
Auteur : Dan Hill
Genre : Design
Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and climate change. It redefines how problems are approached and aims to deliver more resilient solutions.
In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the dark matter - taking place above the designer's head. And that may mean redesigning the organisation that hires you.

2,49 €

Psychology
Manipulation
Techniques
Cognitive
Behavioral
Therapy
Persuasion
Unlocked
Control
Tactics
17 Dark Psychology: Secret Strategic Manipulation Techniques, Dark NLP, Dark Cognitive Behavioral Therapy, Persuasion and Unlocked Mind Control Tactics - Chandler Andersen
Auteur : Chandler Andersen
Genre : Développement personnel
Society views manipulation as evil and unacceptable. It's taken as unacceptable because the manipulator conceals his true intentions to his victim. Had he been fully aware of what was happening, he would probably not have accepted. This is true. However, what everyone fails to understand is that manipulation occurs in different forms. It happens in our everyday life, from politics to entertainment and even through the media.

2,99 €

Sustainable
18 Sustainable street 2030 - François Jégou, Gerd Scholl, Adèle Seyrig, Christophe Gouache, Khushboo Balwani & Roberta Motter
Auteur : François Jégou, Gerd Scholl, Adèle Seyrig, Christophe Gouache, Khushboo Balwani & Roberta Motter
Genre : Sciences sociales
Walking DOWN THE street of a sustainable city in 20 years from now…
…was the vision that came up to design this toolkit for collaborative scenario building. Pulling ourselves out of our daily contexts and current mindsets to envision the future in an open and creative way is one of the bottlenecks in participative forward-looking activities. 
The vision of walking for a short while on a street of a sustainable futures society, experiencing a walkable neighbourhood with refurbished passive houses in a food-resilient city brought to build a light exhibition with snapshots of the future, posters and manifestos that would immerse participants to a projection exercise into a stimulating, controversial, slightly provoking environment to set the right mood for an open strategic conversation.
This eBook publication intends to describe and make available some of the mat

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Company
19 Strategic Plan for XYZ Company - Patrick Mc Namee
Auteur : Patrick Mc Namee
Genre : Entreprise et management
This short book is the generic template which supports the strategic planning Multi-Touch book ‘Creating, Presenting and Implementing Strategic Plans’ by Patrick Mc Namee.  It supports it by providing a detailed teaching plan of how a new strategic plan can be created by using the core material.  It is very short - just 7 pages plus one movie.
It is suitable for:
Managers who wish to develop their own strategic plans.
MBA teachers of strategy who wish their students to create a strategic plans.
MBA and other business students who wish to develop their own strategic plans.

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Account
20 The Strategic Key Account Plan - Hartmut Sieck
Auteur : Hartmut Sieck
Genre : Entreprise et management
The other day in Germany: The Key Account Manager John Smith is told by his boss to create a Key Account Plan for an important, strategic customer. Should he now quickly prepare a PowerPoint presentation and show it to his boss so he's satisfied? Is a Key Account Plan actually a presentation or a real tool? If it actually is a tool, what characterizes a good Key Account Plan? How should such a Key Account Plan be structured? Should the Key Account Manager prepare this plan by himself? Just as he is contemplating all these questions, he stumbles on an interesting survey. According to this study only 20% of Key Account Managers said that they actually use this plan as a tool in their daily work, but it was this 20% that was more successful than their competitors in the year of the crisis in 2009! The conclusion from the survey catches John Smith's attention and he decides not to pr

9,99 €

Mckinsey
Understanding
Implementing
Problem
Solving
Management
Techniques
Consulting
21 The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm - Ethan Rasiel & Ph.D. Paul N. Friga
Auteur : Ethan Rasiel & Ph.D. Paul N. Friga
Genre : Secteurs et professions
The groundbreaking follow-up to the international bestseller­­a hands-on guide to putting McKinsey techniques to work in your organization

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action­­The McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how "the firm" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business probl

17,99 €

Decision
Thinking
22 The Decision Book: 50 Models for Strategic Thinking - Mikael Krogerus, Roman Tschäppeler & Jenny Piening
Auteur : Mikael Krogerus, Roman Tschäppeler & Jenny Piening
Genre : Management et direction
A short, sharp guide to tackling life’s biggest challenges: understanding ourselves and making the right choices.
Every day offers moments of decision, from what to eat for lunch to how to settle a dispute with a colleague. Still larger questions loom: How can I motivate my team? How can I work more efficiently? What is the long tail anyway?

Whether you’re a newly minted MBA, a chronic second-guesser, or just someone eager for a new vantage point, The Decision Book presents fifty models for better structuring, and subsequently understanding, life’s steady challenges. Interactive and thought-provoking, this illustrated workbook offers succinct summaries of popular strategies, including the Rubber Band Model for dilemmas with many directions, the Personal Performance Model to test whether to change jobs, and the Black Swan Model to illustrate why experience doesn’

9,49 €

Fervent
23 Fervent - Priscilla Shirer
Auteur : Priscilla Shirer
Genre : Christianisme
You have an enemy . . . and he’s dead set on destroying all you hold dear and keeping you from experiencing abundant life in Christ. What’s more, his approach to disrupting your life and discrediting your faith isn’t general or generic, not a one-size-fits-all. It’s specific. Personalized. Targeted.
 
So this book is your chance to strike back. With prayer. With a weapon that really works. Each chapter will guide you in crafting prayer strategies that hit the enemy where it hurts, letting him know you’re on to him and that you won’t back down. Because with every new strategy you build, you’re turning the fiercest battles of life into precise strikes against him and his handiwork, each one infused with the power of God’s Spirit.
 
New York Times bestselling author Priscilla Shirer, widely known for her international speaking, teachin

10,99 €

Approach
24 The 80% Approach - Dan Sullivan
Auteur : Dan Sullivan
Genre : Management et direction
Being Entrepreneurial
Taking all of the resources in your personal and work life to higher levels of productivity.

8,99 €

Paralysis
Aftermath
Economic
Control
Warfare
Industrial
Command
Informational
Targeting
25 John Boyd and John Warden: Air Power's Quest for Strategic Paralysis - Sun Tzu, Aftermath of Desert Storm Gulf War, Economic and Control Warfare, Industrial, Command, and Informational Targeting - David N. Spires
Auteur : David N. Spires
Genre : Militaire
This important report has been professionally converted for accurate flowing-text e-book format reproduction. Throughout air power's inaugural century, theorists have posited numerous schemes to best exploit the air weapon's inherent flexibility and ubiquity. The evolution of air power theory has been fashioned along the way by harsh lessons of war, remarkable advances in technology, and the visionary concepts of a few select airmen.
Two modern-day theorists, Colonels John Boyd and John Warden, have significantly contributed to this evolution through their respective works on strategic paralysis. Although currently in vogue in the aftermath of Desert Storm, the notion of strategic paralysis has been around for quite some time. Its historical roots reach back to the writings of the Eastern philosopher of war, Sun Tzu, and the quest for paralysis underpins all theories of strategic co

6,99 €

Thought
26 Lee Kuan Yew's Strategic Thought - Ang Cheng Guan
Auteur : Ang Cheng Guan
Genre : Sciences sociales
Lee Kuan Yew, as the founding father of independent Singapore, has had an enormous impact on the development of Singapore and of Southeast Asia more generally. Even in his 80s he is a key figure who continues to exert considerable influence from behind the scenes. This book presents a comprehensive overview of Lee Kuan Yew’s strategic thought. It charts the development of Singapore over the last six decades, showing how Lee Kuan Yew has steered Singapore to prosperity and success through changing times. It analyses the factors underlying Lee Kuan Yew’s thinking, discusses his own writings and speeches, and shows how his thinking on foreign policy, security and international relations has evolved over time.

49,99 €

Wishing
Wanting
Achieving
Personal
Professional
Planning
27 Wishing, Wanting, Achieving: Personal and Professional Strategic Planning - Shelle Rose Charvet
Auteur : Shelle Rose Charvet
Genre : Développement personnel
Why reading this mini ebook just might make the difference in your life!

You have probably read, heard, and seen lots of information about the benefits of setting goals. Maybe you have even created a vision board and you have achieved goals you visualized.

Most people do not set goals – and for a very good reason!

Most goal-setting processes do not work.

Years ago when I started teaching the NLP Outcome Strategy in companies, people would come up to me, months or years later and whisper in my ear: “I tried that goal process. It didn’t work. I don’t know why.”

This mini-book and audio program is designed to help you discover the difference between goals you set and those you achieve. Each of us has our own success strategies. Isn’t it time you found out yours?

4,49 €

Changer
Transforming
Situations
28 Game-Changer: Game Theory and the Art of Transforming Strategic Situations - David McAdams
Auteur : David McAdams
Genre : Management et direction
A radically new, and easily learned, way to outstrategize your rivals.
“The wise win before they fight, while the ignorant fight to win.” So wrote Zhuge Liang, the great Chinese military strategist. He was referring to battlefield tactics, but the same can be said about any strategic situation. Even seemingly certain defeat can be turned into victory—whether in battle, business, or life—by those with the strategic vision to recognize how to “change the game” to their own advantage.
The aim of David McAdams’s Game-Changer is nothing less than to empower you with this wisdom—not just to win in every strategic situation (or “game”) you face but to change those games and the ecosystems in which they reside to transform your life and our lives together for the better.

Game-Changer develops six basic ways to change games—commitment, regulation, cart

9,49 €

Motivate
Communicate
Inspire
29 Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! - Suzanne Bates
Auteur : Suzanne Bates
Genre : Management et direction
“An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!”
Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There

"Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice."
-Jeffrey Gitomer, author of The Little Red Book of Selling

The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rall

17,99 €

Decision
30 The Decision Book - Mikael Krogerus & Roman Tschäppeler
Auteur : Mikael Krogerus & Roman Tschäppeler
Genre : Entreprise et management
Most of us face the same questions every day: What do I want? And how can I get it? How can I live more happily and work more efficiently?

This updated edition of the international bestseller distils into a single volume the fifty best decision-making models used on MBA courses, and elsewhere, that will help you tackle these important questions - from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model). It will even show you how to remember everything you will have learned by the end of it.

Stylish and compact, this little black book is a powerful asset. Whether you need to plot a presentation, assess someone's business idea or get to know yourself better, this unique guide will help you simplify any problem and take steps towards the right decision.

6,49 €

History
Determining
Strategy
Through
Understanding
31 What Should the U.S. Army Learn From History? - Determining the Strategy of the Future through Understanding the Past - Colin S. Gray & Strategic Studies Institute
Auteur : Colin S. Gray & Strategic Studies Institute
Genre : Militaire
This monograph examines the potential utility of history as a source of education and possible guidance for the U.S. Army. The author considers the worth in the claim that since history (more accurately termed the past) is all done and gone, it can have no value for today as we try to look forward. This point of view did not find much favor here. The monograph argues that although history does not repeat itself in detail, it certainly does so roughly in parallel circumstances. Of course, much detail differs from one historical case to another, but nonetheless, there are commonly broad and possibly instructive parallels that can be drawn from virtually every period of history, concerning most circumstances.
Contents:
Should the U.S. Army Learn From History?
Understanding the Past: A Foreign Country?
Persisting Concerns and Enduring Hazards
A Familiar Past? Paralle

0,49 €

32 NAVY SEAL BOX SET - Black Dawn Books 1-3 - Caitlyn O'Leary
Auteur : Caitlyn O'Leary
Genre : Militaire
Meet the Men of Black Dawn in this three book box set. They are an Elite Navy SEAL Team who will take your breath away.

In Her Steadfast Hero, the team is introduced when they go to the island country of Las Flores after an earthquake destroys the high security prison and lets loose the country’s most brutal convicts, who will stop at nothing to leave the island.

The Black Dawn SEAL Team serves with Army Captain David Sloane who is tapped to lead the manhunt. David is thrown a curve ball when the woman he’s never forgotten arrives as a nurse with the Doctor Without Borders team. Intent on stopping the prisoners, he is also determined to grab hold of the second chance that the universe has provided him with Sarah Kyle. 
Through all the turmoil, will David and Sarah be able to finally make a future for themselves, or will the situation end them foreve

5,49 €

33 Chief of Staff - Tyler Parris
Auteur : Tyler Parris
Genre : Entreprise et management
How would you know if a chief of staff can benefit you or your organization? If you already have one, how can you thoughtfully evolve the role over time? To answer these and other questions, author and former corporate chief of staff Tyler Parris studied the role in depth and conducted scores of interviews with other chiefs of staff and with C-suite and HR executives globally and in different industries. Chief of Staff: The Strategic Partner Who Will Revolutionize Your Organization presents the results of his research in a clear and practical way. To help business leaders explore the value that a chief of staff offers as a trusted advisor and “chief get-it-done officer,” Parris presents three “pivots” to consider:
Organization dynamics Most commonly reported benefits of the role (for leaders, chiefs of staff, and organizations) Deliverables that chiefs of staff most comm

17,99 €

Passionate
34 Her Passionate Hero - Caitlyn O'Leary
Auteur : Caitlyn O'Leary
Genre : Thriller
Can A Hero From Her Past, Protect Her From Life’s Present Danger?

Aliana Novak spent most of her school years being bullied. Her only refuge, was Hunter Diaz, until the day he graduated and left her to deal with the tormentors herself. Those horrific experiences molded her into what she is today and made her the perfect candidate for Vice Principal of one of the toughest schools in East LA. As she fights for her students to live the best lives they can one of the most notorious gangs in East LA put her in their sights.

Hunter Diaz, scraped and fought his way out of the gangs of East LA to serve honorably as a SEAL in the United States Navy. He has become one of the most dangerous men on the planet. When his adopted grandmother tells him an old friend is in trouble back home, he returns to the place he vowed to leave firmly in the past.

Expecting

4,49 €

Account
Management
Planning
35 Key Account Management and Planning - Noel Capon
Auteur : Noel Capon
Genre : Entreprise et management
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon provides the most comprehensive treatment of key account management and planning yet published.
For the first time, Capon introduces his breakthrough four-part "congruence model" of key account management -- a new, thoroughly researched approach to optimally managing your key account portfolio. First, the author shows how to select and conceptualize the key account portfolio; second, how to organize and manage key accounts; third, how to recruit, select, train, retain, and reward key accoun

15,99 €

Moments
36 Moments of Impact - Chris Ertel & Lisa Kay Solomon
Auteur : Chris Ertel & Lisa Kay Solomon
Genre : Entreprise et management
Moments of Impact is a book on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address—and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation—now—to shape the future of their organizations.

Moments of Impact is an essential guide for ambitious leaders who get assigned the hardest and most vexing strategic issues in their organizations, for entrepreneurs trying to manage board expectations, for social change agents pioneering new business models for community impact, for hopeful educators and healthcare practitioners trying to transform slow-to-change industries, and for enterprising students committed to tackling global challenges.

D

14,99 €

Baptism
Analysis
Collection
Recently
Declassified
Intelligence
Documents
Intelligence
Mistakes
Cryptology
Chinese
Intervention
37 Baptism by Fire: CIA Analysis of the Korean War - Collection of Recently Declassified Intelligence Documents, Two Strategic Intelligence Mistakes in Korea 1950, Cryptology and Chinese Intervention - David N. Spires
Auteur : David N. Spires
Genre : Militaire
This excellent report has been professionally converted for accurate flowing-text e-book format reproduction. The Korean War erupted less than three years after President Harry S. Truman signed the National Security Act of 1947, establishing the Central Intelligence Agency. Before North Korean forces invaded the South on 25 June 1950, the CIA had only a few officers in Korea, and none reported to the Agency’s analytic arm, the Office of Research and Estimates (ORE). Analytical production relating to Korea reflected the generally low priority given the region by the Truman Administration’s State Department and the military services.

Critics of ORE analysis before and after 1950 have noted the lack of any predictive estimates or other "actionable" indications and warning intelligence that would have allowed U.S. policymakers to act on Korean events before they reached the cr

6,49 €

Conversation
38 The Art of Strategic Conversation - Terrell Monger
Auteur : Terrell Monger
Genre : Développement personnel
Those who have influence have power. Unfortunately, the majority of the worlds influence comes from forces of negative connotations. In this thought provoking book, we will address some of the things that have made the influence of the modern church weaken. We will also discuss innovative means in which we can take it back. Sometimes between cultures we lose communication. In order to bridge the gap, we must be willing to understand that it takes different methods to reach different people and our cookie cutter is not working. - Terrell Monger Where is the freedom that we speak about so much in the church? It is a shame that before someone can freely discuss salvation we must first claim a denomination. We might as well be a gang and ask, What set do you claim? Didnt Christ die for us all? Then, why are we so separated? - a 16 year old man at church

4,99 €

Professional
Marketing
Solutions
39 Strategic Professional Marketing Solutions - Chibuoka Chukwudebelu Okoye
Auteur : Chibuoka Chukwudebelu Okoye
Genre : Marketing et ventes
Strategic Professional Marketing Solutions is a resource book that would equip you with practical professional solutions to challenges that confront salespeople in the process of carrying out career functions. It contains step-by-step selling skills, market penetration strategies and guides on how to acquire irresistible selling skills, intelligence and attitudes.

It is a compulsory companion for sales professionals desirous of acquiring effective modern strategies for locating streams of quality leads and prospects, presenting products or services with compelling passion, handling objections in the most intelligible and efficient manner, and closing sales with certainty.

It is the best companion for sales managers, marketing managers, sales executives or sales training consultants. It is a train the trainers resource book.

1,99 €

Definitive
Content
Marketing
40 The Definitive Guide to Strategic Content Marketing - Lazar Dzamic & Justin Kirby
Auteur : Lazar Dzamic & Justin Kirby
Genre : Marketing et ventes
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers.

The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challeng

21,99 €

Management
41 Strategic Management - R. Edward Freeman
Auteur : R. Edward Freeman
Genre : Entreprise et management
Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work continues to inspire scholars and students concerned with a more practical view of how business and capitalism actually work. Business can be understood as a system of how we create value for stakeholders. This worldview connects business and capitalism with ethics once and for all. On the 25th anniversary of publication, Cambridge University Press are delighted to be able to offer a new print-on-demand edition of his work to a new generation of readers.

28,99 €

Project
Appraisal
Management
42 Strategic Project Risk Appraisal and Management - Elaine Harris
Auteur : Elaine Harris
Genre : Management et direction
Success in business depends on two broad management skills: 'doing the right thing' (choosing the right projects) and 'doing things right' (good project management). This book examines the challenges that managers face in assessing the likely risks and benefits that need to be taken into account when choosing projects. It then explores the strategic level risks that will need to be dealt with in managing those projects and suggests risk management strategies. In so doing, it makes a rare but important link between strategic level appraisal of project opportunities and project risk management. Many projects have similar characteristics that are common to a number of projects experienced by the same or other organizations. Elaine Harris shows how the use of a project typology can guide project risk management by identifying common risks shared by projects of each type. Her cutting edge r

43,99 €

Copywriting
43 Strategic Copywriting - Edd Applegate
Auteur : Edd Applegate
Genre : Marketing et ventes
A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.

54,99 €

Exercises
44 Strategic Chess Exercises - Emmanuel Bricard
Auteur : Emmanuel Bricard
Genre : Jeux
Books on chess exercises are usually about tactics. But in most of the positions that you think about during a game, there is no tactical solution. What you are doing most of the time is trying to find a way to improve your position or weaken your opponent's, by applying strategic rules.

Experienced chess trainer Emmanuel Bricard has created a practical exercise manual with carefully selected and tested training positions that teach you how to develop the right plan.

This book is for you if you want to:

know what to do if there is no tactical solution
improve your understanding of chess strategy
learn how to apply strategic principles in concrete positions
gain time on the clock by having to calculate fewer variations
learn how to accumulate advantages in various types of positions
be inspired by great examples of strategy.
T

21,99 €

Thinking
45 Strategic Thinking - Irene M. Duhaime, Larry Stimpert & Julie Chesley
Auteur : Irene M. Duhaime, Larry Stimpert & Julie Chesley
Genre : Entreprise et management
There are many strategy books available in the marketplace for today’s student or business professional; most of them view strategy from the 10,000 foot level, while Strategic Thinking looks at this important business topic through a different lens. Written from the perspective of a manager, this book builds on theories of managerial and organizational cognition that have had a powerful influence on many business fields over the last two decades. As other books on business policy and strategy cover a broad range of topics, models, frameworks, and theories, the unique feature of this book is that it covers all this, but also focuses on how managers of business firms understand their business environments, assess and marshal their firms’ resources, and strive for advantage in the competitive marketplace. It examines the economic, structural, and managerial explanations for firm perform

52,99 €

Marketing
Business
Success
46 Chase One Rabbit: Strategic Marketing for Business Success - David Parrish
Auteur : David Parrish
Genre : Marketing et ventes
Marketing in a minute on your mobile…

Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.

'How to sell?' is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide.
This isn't about advertising. Smart marketing thinking doesn't have to be expensive, flashy or quirky: it's about understanding your business, focusing and thinking things through to develop clear sales strategies and t

4,99 €

47 The Career Code - Hillary Kerr & Katherine Power
Auteur : Hillary Kerr & Katherine Power
Genre : Design
The co-founders of the hugely successful Who What Wear empire share their best career advice for smart, stylish, self-starting women of all professional levels.
 
In The Career Code, the third book in the smash-hit Who What Wear series, fashion and digital entrepreneurs Katherine Power and Hillary Kerr bring you the Everygirl’s guide for creating your own professional success, on every level, flawlessly. The book is filled with insightful, pragmatic “career codes” to follow, as well as all of the practical, how-to advice they’ve learned while building their company from zero employees in 2006, to the thriving, multibrand, multiplatform, multi-million dollar company it is today.
 
In this approachable, authoritative, and inspirational book, you will find the most useful and accessible tips and tricks to strategically build your caree

10,99 €

48 Fit for Growth - Vinay Couto, John Plansky & Deniz Caglar
Auteur : Vinay Couto, John Plansky & Deniz Caglar
Genre : Management et direction
A practical approach to business transformation

Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performa

20,99 €

Harrington
49 Harrington on Hold 'em - Dan Harrington & Bill Robertie
Auteur : Dan Harrington & Bill Robertie
Genre : Jeux
Poker has taken America by storm. But it s not just any form of poker that has people across the country so excited it s No-Limit Hold Em the main event game. And now thanks to televised tournaments tens of thousands of new players are eager to claim their share of poker glory.

Harrington on Hold Em takes you to the part of the game the cameras ignore the tactics required to get through the hundreds and sometimes thousands of hands you must win to make it to the final table. Harrington s sophisticated and time-tested winning strategies, focusing on what it takes to survive the early and middle stages of a No-Limit Hold Em tournament, are appearing here for the first time in print. These are techniques that top players use again and again to get to make it to final tables around the globe. 

Now, learn from one of the world s most successful No-Limit Hol

26,99 €

Basketball
50 Blitz Basketball - Brian McCormick
Auteur : Brian McCormick
Genre : Sports et plein air
Blitz Basketball is a complete youth basketball development system incorporating offensive and defensive strategy with player development. Offensively, Blitz uses a dribble-drive-motion style and incorporates numerous drills to develop ball handling, passing and shooting skills. Defensively, Blitz uses a man-to-man trapping press which builds solid defensive fundamentals, while nurturing young players' instincts. Blitz uses the "Games for Understanding" approach, using small-sided games rather than drills to develop skills. Originally designed for an u-9 AAU team, I have used the system with high school, college and professional teams. With over 60 drills and 100 diagrams, Blitz Basketball is a complete development and strategic system for youth basketball teams and coaches. The Second Edition includes six different offensive entries and six quick hitters for high school and

10,99 €
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