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1 Startup - Doree Shafrir
Auteur : Doree Shafrir
Genre : Fiction & Literature
From veteran online journalist and BuzzFeed writer Doree Shafrir comes a hilarious debut novel that proves there are some dilemmas that no app can solve.

Mack McAllister has a $600 million dollar idea. His mindfulness app, TakeOff, is already the hottest thing in tech and he's about to launch a new and improved version that promises to bring investors running and may turn his brainchild into a $1 billion dollar business -- in startup parlance, an elusive unicorn.

Katya Pasternack is hungry for a scoop that will drive traffic. An ambitious young journalist at a gossipy tech blog, Katya knows that she needs more than another PR friendly puff piece to make her the go-to byline for industry news.

Sabrina Choe Blum just wants to stay afloat. The exhausted mother of two and failed creative writer is trying to escape from her credit card deb

2 Start-up Expert - Alistair Milne
Auteur : Alistair Milne
Genre : Small Business & Entrepreneurship
Many people are not sure whether they are cut out to start their own business. After reading the Start-up Expert's first book 'Get Ready' you will have a better understanding of the challenges ahead and whether you have the character and determination to succeed. You will be reassured that qualifications are irrelevant and read stories about those who succeed against all odds. The book is designed to serve as encouragement and inspiration, while at the same time providing practical advice.

Alistair Milne is a serial entrepreneur and investor who already has 16 years of hands on start-up experience at age 33. Alistair has started more than 6 businesses since founding his first limited company at 17 and he has invested in many more. He moved to Monaco aged just 25 and his businesses currently employ well over 250 people.

Alistair has no degree in business studies or M

3 Start-Up - Olen Steinhauer
Auteur : Olen Steinhauer
Genre : Short Stories
A young man struggles to find his identity in this short story by the bestselling author of The Tourist.Olen Steinhauer's crafty story begins as an affectionate recounting by Tom, a down-on-his-luck graduate caring for his sick mother and reconnecting with his awkward friend, Jerry McLaughlin. Jerry lives in a relative's basement in Chicago, and over the intervening months the two young men strategize Jerry's seemingly innocuous plan to become a super-villain in the spirit of Bond greats like Blofeld. Things turn dark, however, when Jerry's plans find success, and he enlists the wayward Tom to help him expand his little start-up to the next level. At turns witty and diabolical, "The Start-Up" is a fiendish take on the spy genre, as well as the dangerous friendships of Highsmith, le Carré, and others.
"Start-Up" by Olen Steinhauer is one of 20 short stories with

4 The Start-up of You - Reid Hoffman & Ben Casnocha
Auteur : Reid Hoffman & Ben Casnocha
Genre : Business & Personal Finance
A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.
 
LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.
 
Why? Start-ups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.
 
These are the very same skills professionals need to get ahead today.
 
This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups,
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6 StartUp - Herve Lebret
Auteur : Herve Lebret
Genre : Small Business & Entrepreneurship
Although start-ups represent a major phenomenon in the USA, they also create skepticism and even suspicion, perhaps because of the excesses of the Internet bubble. Apple, Microsoft, Intel, Cisco, Yahoo and Google were all start-ups and these success stories show that the phenomenon is not mere speculation. 

The goal of this book is to show start-ups from a different angle. Start-ups are created by individuals who are passionate and who have dreams. Therefore this work should not only be read by specialists of innovation or by high tech entrepreneurs, but also by anyone interested in the history and economics of start-ups. 

The book is presented in two parts: it begins with a presentation of Silicon Valley start-ups, which ends with a description of the ecosystem of this region. The second part is dedicated to Europe, where the start-up phenomenon has faile

7 Start-up Nation - Dan Senor & Saul Singer
Auteur : Dan Senor & Saul Singer
Genre : Careers
What the world can learn from Israel's meteoric economic success.
Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?

With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, t

Practices
8 Startup Best Practices - Cees J. Quirijns
Auteur : Cees J. Quirijns
Genre : Small Business & Entrepreneurship
Startup Best Practices contains in-depth conversations with Silicon Valley serial entrepreneurs who share a wealth of business experience and lessons learned that help newbie entrepreneurs focus on the important issues.
Their practical guidance in business fields such as finance, marketing and sales, and management and organization is directed at the key challenges that startups typically face. Cees J. Quirijns gets these startup wizards to share their entertaining, informative, and invaluable insights and devises the common thread.
For more information, visit http://www.startupbestpractice.com

9 The Myth of the Garage - Dan Heath & Chip Heath
Auteur : Dan Heath & Chip Heath
Genre : Small Business & Entrepreneurship
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)
• Why your gut may be more ethical than your brain (“In Defense of Feelings”)
• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)
• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)
• Why you may someday pay $300 for a pair of socks (“The Inevitabilit

10 The $100 Startup - Chris Guillebeau
Auteur : Chris Guillebeau
Genre : Small Business & Entrepreneurship
Lead a life of adventure, meaning and purpose—and earn a good living.
 
“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project
 
Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. 
 
Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 5

11 Bad Blood - John Carreyrou
Auteur : John Carreyrou
Genre : Small Business & Entrepreneurship
NEW YORK TIMES BEST SELLER •  NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: NPR, The New York Times Book Review, Time, Wall Street Journal, Washington Post • The McKinsey Business Book of the Year
 
The full inside story of the breathtaking rise and shocking collapse of Theranos, the one-time multibillion-dollar biotech startup founded by Elizabeth Holmes—now the subject of the HBO documentary The Inventor—by the prize-winning journalist who first broke the story and pursued it to the end.

“The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly $10 billion.” —Bill Gates




12 Startup - Glenn Ogura
Auteur : Glenn Ogura
Genre : Mysteries & Thrillers
Young idealist Zack Penny usually gets to work early to take in the surroundings and breathe in the crisp, mechanically filtered air, knowing that one day his own company will be very different from Display Technik. As he follows the vision of his highly successful, results-at-all-costs mentor and CEO Allen Henley,  Zack quietly nurtures a big dream—to create a new company of high morals and values, one that will revolutionize the world through the creation of wallpaper-thin displays to completely surround a viewer.

That dream is set into motion one morning when he realizes an important paper has been taken from his office. Moments later, Zack learns someone has turned him in. After his boss, who also happens to be the father of his girlfriend, Mary Anne, gives him one last chance to pledge his loyalty, Zack resigns. Determined to realize his vision, he soon steps into

Strategies
Success
13 10 Strategies for Startup Success - Jason Nazar & Rochelle Bailis
Auteur : Jason Nazar & Rochelle Bailis
Genre : Small Business & Entrepreneurship
This quick and easy read breaks down the best ways to achieve success in all aspects of starting your own business.

Girlboss
14 #GIRLBOSS - Sophia Amoruso
Auteur : Sophia Amoruso
Genre : Management & Leadership
In the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world.

Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay.

Flash forward to today, and she’s the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and inside

15 Zero to One - Peter Thiel & Blake Masters
Auteur : Peter Thiel & Blake Masters
Genre : Small Business & Entrepreneurship
#1 NEW YORK TIMES BESTSELLER


If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

Doing what someone else alrea

Lessons
16 101 Startup Lessons - George Deeb & Red Rocket Ventures
Auteur : George Deeb & Red Rocket Ventures
Genre : Small Business & Entrepreneurship
A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein.  We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses.  Join the 100,000+ readers who have already benefitted from this book, freely available and continuously updated on the Red Rocket blog website.

Something
Matters
17 Start Something That Matters - Blake Mycoskie
Auteur : Blake Mycoskie
Genre : Small Business & Entrepreneurship
The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good.
 
“A creative and open-hearted business model for our times.”—The Wall Street Journal
 
Why this book is for you:
 
• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or work

18 Rework - Jason Fried & David Heinemeier Hansson
Auteur : Jason Fried & David Heinemeier Hansson
Genre : Small Business & Entrepreneurship
Rework shows you a better, faster, easier way to succeed in business. 

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. 

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more coun

19 Start-up - Tom Harris
Auteur : Tom Harris
Genre : Finance
Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.
Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. I

20 The Hard Thing About Hard Things - Ben Horowitz
Auteur : Ben Horowitz
Genre : Management & Leadership
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Fille

21 All Lined Up - Cora Carmack
Auteur : Cora Carmack
Genre : New Adult
New York Times and USA Today bestselling author Cora Carmack follows up her trio of hits—Losing It, Faking It, and Finding It—with this thrilling first novel in an explosive series bursting with the Texas flavor, edge, and steamy romance of Friday Night Lights.

In Texas, two things are cherished above all else—football and gossip. My life has always been ruled by both.

Dallas Cole loathes football. That's what happens when you spend your whole childhood coming in second to a sport. College is her time to step out of the bleachers, and put the playing field (and the players) in her past.

But life doesn't always go as planned. As if going to the same college as her football star ex wasn’t bad enough, her father, a Texas high school coaching phenom, has decided to make the jump to college ball… as the new head coach at Rusk University. Dallas find

22 The 50th Law - 50 Cent & Robert Greene
Auteur : 50 Cent & Robert Greene
Genre : Social Science
In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a “bible” for success in life and work based on a single principle: fear nothing. With stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin’, as well as examples of others who have overcome adversity through understanding and practicing the 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.

Essentials
23 Start-Up Essentials - Rachael L Thompson
Auteur : Rachael L Thompson
Genre : Small Business & Entrepreneurship
It can be stressful to think about starting a business. There is so much that goes into it and finding a place to start can be very overwhelming. This simple guide goes through all the components you will need to know to start any business (online, retail, small business, home-based). It was written by someone who was in your exact same position, only a couple of years ago. It breaks down difficult concepts into simple, actionable steps that you can apply today. It also provides credible links to free resources for additional information, webinars, and templates needed to start a business (not affiliated with author or book).

Anyone who: has dreams of owning a business but feels overwhelmed at the thought of starting one, who has an idea and wants to know the steps to turn it into a profitable business, who wants an exact breakdown of the steps needed to start a business. This

24 Making Ideas Happen - Scott Belsky
Auteur : Scott Belsky
Genre : Small Business & Entrepreneurship
How the world's leading innovators push their ideas to fruition again and again

Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.

According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills.

Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitiv

Cryptonomicon
25 Cryptonomicon - Neal Stephenson
Auteur : Neal Stephenson
Genre : High Tech
With this extraordinary first volume in what promises to be an epoch-making masterpiece, Neal Stephenson hacks into the secret histories of nations and the private obsessions of men, decrypting with dazzling virtuosity the forces that shaped this century. As an added bonus, the e-book edition of this New York Times bestseller includes an excerpt from Stephenson's new novel, Seveneves.

In 1942, Lawrence Pritchard Waterhouse—mathematical genius and young Captain in the U.S. Navy—is assigned to detachment 2702. It is an outfit so secret that only a handful of people know it exists, and some of those people have names like Churchill and Roosevelt. The mission of Waterhouse and Detachment 2702—commanded by Marine Raider Bobby Shaftoe-is to keep the Nazis ignorant of the fact that Allied Intelligence has cracked the enemy's fabled Enigma code. It is a game, a cryptographic che

Marketing
26 Email Marketing for the Busy Startup - Matt McNeill
Auteur : Matt McNeill
Genre : Marketing & Sales
A step by step guide to implementing successful permission-based email marketing programs, for startup businesses.

Email marketing is a fantastic tool for startups to market themselves cost effectively and get vital insight into their customers. It needs to be done the right way though, and that's what this book is all about.

Written by an experienced entrepreneur with over a decade of email marketing experience, there's no waffle, just the key things you need to know and how to implement them.

Opening
Remodeling
Running
Successful
27 The Start-up Guide for Opening, Remodeling & Running a Successful Beauty Salon - Eric Ryant & Jeff Grissler
Auteur : Eric Ryant & Jeff Grissler
Genre : Small Business & Entrepreneurship
Finally a book that helps salon owners to open, remodel, and run a successful business!! Put your dreams of owning or remodeling a salon on the success track and learn operational tactics that would otherwise take you years to master! Opening a salon or remodeling your existing business takes a lot more planning and money than most people would ever imagine. Ready, Set, Go is packed with the steps, tips, ideas, and strategies to make your salon a success. 

Whether you already own a salon or you have the glimmering thought of advancing your career in this direction, this book is for you. We will help you visualize, plan, and organize your new business venture. This book gives tips to pick the right location and negotiating your lease as well as establishing a budget, creating a financial team and developing a salon culture perfect for you. This guide covers every detail a

Youtube
Domination
Minutes
28 YouTube Domination Startup in 10 minutes - Freebie Johnny
Auteur : Freebie Johnny
Genre : Industries & Professions
Finally! A perfect guide for aspiring video makers to dominate YouTube!

Do you want to promote your business on YouTube? Do you want to make money by creating viral videos? If yes, then this book is for you!
 

YouTube seems to have taken over the social media at the present, and true enough, even if it is as simple as uploading videos, YouTube is one great money-making and marketing machine.

From this book, you will learn:
   How to set up a YouTube account
   How to optimize your channel
   What to do to improve traffic

Business
29 How to Build a Small Business: Startup - Ralph Hershberger
Auteur : Ralph Hershberger
Genre : Small Business & Entrepreneurship
A compilation of several short how-to articles with links to additional resources by a startup expert.

Business
Handbook
Entrepreneurs
Businesses
30 Business Law Basics: A Legal Handbook for Online Entrepreneurs and Startup Businesses - James Hart
Auteur : James Hart
Genre : Small Business & Entrepreneurship
Business Law Basics is an entry-level legal handbook for online entrepreneurs and startup businesses. Written by intellectual property and trademark lawyer James Hart, “BLB” begins with the stories of Fred and Sally, two e-commerce entrepreneurs with entrepreneurial dreams to break free from their 9-5 jobs. Fred’s story ends in bankruptcy and illustrates many of the mistakes that the author has seen all too often from his entrepreneurial clients, while Sally creates a lasting and successful business by following good advice and covering all her legal bases along the way.

From there, Business Law Basics walks you through an extensive discussion of various legal entities, giving the pros and cons of each. You will learn how a properly structured legal entity, can protect you legally and save you money at the same time. So if you want to know more about sole proprietorships

31 How Google Works - Eric Schmidt & Jonathan Rosenberg
Auteur : Eric Schmidt & Jonathan Rosenberg
Genre : Management & Leadership
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.

Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders

32 Sweet Little Lies - Jill Shalvis
Auteur : Jill Shalvis
Genre : Contemporary
In her Avon debut, New York Times and USA Today bestselling author Jill Shalvis launches a fun, sexy new contemporary romance series featuring a boy, a girl, and one wily wishing well. Choose the one guy you can’t have . . .

As captain of a San Francisco Bay tour boat, Pru can handle rough seas—the hard part is life on dry land. Pru loves her new apartment and her neighbors; problem is, she’s in danger of stumbling into love with Mr. Right for Anybody But Her.

Fall for him—hard . . .

Pub owner Finn O’Riley is six-foot-plus of hard-working hottie who always makes time for his friends. When Pru becomes one of them, she discovers how amazing it feels to be on the receiving end of that deep green gaze. But when a freak accident involving darts (don’t ask) leads to shirtless first aid, things rush way past the friend zone. Fast.

And then

33 Profit First - Mike Michalowicz
Auteur : Mike Michalowicz
Genre : Small Business & Entrepreneurship
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, re

Edition
34 Purple Cow, New Edition - Seth Godin
Auteur : Seth Godin
Genre : Business & Personal Finance
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the

35 Crush It! - Gary Vaynerchuk
Auteur : Gary Vaynerchuk
Genre : Small Business & Entrepreneurship
In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

36 The Art of the Start 2.0 - Guy Kawasaki & Lindsey Filby
Auteur : Guy Kawasaki & Lindsey Filby
Genre : Small Business & Entrepreneurship
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. 
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer th

Obsessed
Average
37 Be Obsessed or Be Average - Grant Cardone
Auteur : Grant Cardone
Genre : Management & Leadership
From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the  rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession

Butternut
38 Up at Butternut Lake - Mary McNear
Auteur : Mary McNear
Genre : Fiction & Literature
New York Times and USA Today Bestseller!

In the tradition of Kristin Hannah and Susan Wiggs, Mary McNear introduces readers to the town of Butternut Lake and to the unforgettable people who call it home.

It's summer, and after ten years away, Allie Beckett has returned to her family's cabin beside tranquil Butternut Lake, where as a teenager she spent so many carefree days. She's promised her five-year-old son, Wyatt, they will be happy there. She's promised herself this is the place to begin again after her husband's death in Afghanistan. The cabin holds so many wonderful memories, but from the moment she crosses its threshold Allie is seized with doubts. Has she done the right thing uprooting her little boy from the only home he's ever known?

Allie and her son are embraced by the townsfolk, and her reunions with old acquaintances—her friend Jax, now a

39 The Power of Broke - Daymond John & Daniel Paisner
Auteur : Daymond John & Daniel Paisner
Genre : Small Business & Entrepreneurship
The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage.

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon.  But it might not have happened if he hadn’t started out broke - with nothing but hope and a ferocious drive to succeed by any means possible.

Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your g

40 The Four - Scott Galloway
Auteur : Scott Galloway
Genre : Small Business & Entrepreneurship
NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent styl

41 Startup - Gil Miller
Auteur : Gil Miller
Genre : Mysteries & Thrillers
Just when he thinks he’s clear of the meth business, Lyle Villines gets busted cold cooking for a friend. After his arrest, he’s approached by a DEA agent who wants him to work as an informant—and take down someone high up in a Mexican cartel. It’s a tall order for a small-time player like Lyle, but one he can’t refuse. If he doesn’t do it, he’ll only be seeing his kids during prison visiting hours. 
 
He goes back into business and is immediately confronted by two local thugs who want a piece of the action—either he cooks for them, or he doesn’t cook at all. Searching for a way around them, he meets Carl and Zeke Higgins, members of a local family distributing meth for the Sinaloa Cartel. Before he knows it, he’s so far in he can’t get out. 
The only way to go is up—all the way to the top and cartel leader Joaquín Guzmán himself

42 Hooked - Nir Eyal & Ryan Hoover
Auteur : Nir Eyal & Ryan Hoover
Genre : Marketing & Sales
Revised and Updated, Featuring a New Case Study

How do successful companies create products people can’t put down?


Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up fou

Business
Business
43 Make Business Your Business - Lord Young of Graffham
Auteur : Lord Young of Graffham
Genre : Small Business & Entrepreneurship
This report by Lord Young, the Prime Minister’s adviser on small business and enterprise, highlights the range of support for entrepreneurs and new businesses and includes help and advice on offer from the public and private sectors. It also gives details of the new StartUp Loans available to 18-24 year olds, showcases new tools and explains alternative sources of finance such as ‘crowdfinance’ providers.

Playbook
44 Startup Playbook - Sam Altman & Gregory Koberger
Auteur : Sam Altman & Gregory Koberger
Genre : Engineering
Y Combinator spends a lot of time advising startups, and we thought it might help us scale Y Combinator if we could distill the most generalizable parts of this advice into a sort of playbook we could give YC and YC Fellowship companies. Then we thought we should just give it to everyone.
This is meant for people new to the world of startups. Most of this will not be new to people who have read a lot of what YC partners have written—the goal is to get it into one place.

Hatching
Twitter
45 Hatching Twitter - Nick Bilton
Auteur : Nick Bilton
Genre : Business & Personal Finance
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent

The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world.
But few people know that it nearly fell to pieces early on.

In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggerna

Digital
46 The New Digital Age - Eric Schmidt & Jared Cohen
Auteur : Eric Schmidt & Jared Cohen
Genre : Political Science
In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected—a world full of challenges and benefits that are ours to meet and to harness.

Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton. With their combined knowledge and experiences, the authors are uniquely positioned to take on some of the toughest questions about our future: Who will be more powerful in the future, the citizen or the state? Will technology make terrorism easier or harder to carry out? What is the relationship between privacy and security,

47 The Startup Game - William H. Draper, III
Auteur : William H. Draper, III
Genre : Small Business & Entrepreneurship
Entrepreneurs drive the future, and the last several decades have been a thrilling ride of astounding, far-reaching innovation. Behind this transformative progress are also the venture capitalists - who are at once the investors, coaches and allies of the entrepreneurs. William H. Draper III knows this story first-hand, because as a venture capitalist, he helped write it. For more than 40 years, Bill Draper has worked with top entrepreneurs in fabled Silicon Valley, where today's vision is made into tomorrow's reality. The Startup Game is the first up-close look at how the relationship between venture capitalists and entrepreneurs is critical to enhancing the success of any economy.

From a venture capitalist who saw the potential of Skype, Apollo Computer, Hotmail, OpenTable, and many other companies, come firsthand stories of success. In these pages, Draper explores ho

Ultrasimple
48 The UltraSimple Diet - Mark Hyman
Auteur : Mark Hyman
Genre : Diet & Nutrition
The UltraSimple Diet is the New York Times bestselling weight loss plan for diet detox, based on UltraMetabolism, which exploded the myths of dieting, including “eat less, exercise more.” Dr. Hyman’s accelerated, safe diet plan will help you lose ten pounds in only seven days.

In The UltraSimple Diet, Dr. Hyman reveals his revolutionary accelerated plan which, if properly followed, allows a person to lose ten pounds in just seven days. Many people who thought they were just doomed to be fat, or had “no willpower,” will see that they are actually suffering from inflammation brought on by foods that have a toxic effect on the body. By cutting these toxins out of our diets, we can achieve fast and easy weight loss. Each day of the plan features menus, exercise routines, relaxation and stress reduction exercises, and a few blank pages in order

Together
49 Get Your Sh*t Together - Sarah Knight
Auteur : Sarah Knight
Genre : Self-Improvement
The New York Times bestseller from the author of The Life-Changing Magic of Not Giving a F*ck and You Do You.

The no-f*cks-given, no-holds-barred guide to living your best life.

Ever find yourself stuck at the office-or even just glued to the couch -- when you really want to get out (for once), get to the gym (at last), and get started on that "someday" project you're always putting off? It's time to get your sh*t together.

In The Life-Changing Magic of Not Giving a F*ck, "anti-guru" Sarah Knight introduced readers to the joys of mental decluttering . This book takes you one step further -- organizing the f*cks you want and need to give, and cutting through the bullsh*t cycle of self-sabotage to get happy and stay that way. You'll discover:

The Power of Negative Thinking Three simple tools for g

Crossing
Edition
50 Crossing the Chasm, 3rd Edition - Geoffrey A. Moore
Auteur : Geoffrey A. Moore
Genre : Management & Leadership
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the
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