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1 Steve Jobs' Agenda - Harry Wessling
Auteur : Harry Wessling
Genre : Entreprise et management
Steve Jobs' agenda, intelligent cutting-edge products, is an invigorating homage to Steve Jobs' outstanding lifetime achievement. It spotlights the exciting experiences Apple customers make during the process of being  interested in  Apple’s variety of products. The reader slips into the experiential perspective of the fascinating world of intelligent cutting-egde products, the most challenging product category industrial companies can produce. Anyone who has read this inspiring book, can understand why Apple has so many enthusiastic fans and firmly convinced customers and constantly succeeds in winning critical customers.
The basic principles on which Apple's enormous success is based, draws like a leitmotif through everything Steve Jobs has created. His principles are explored and evalued by using concrete examples. This eBook invites you to an unusual jo


2 Product Management 101 - Sungmoon Cho
Auteur : Sungmoon Cho
Genre : Management et direction
프로덕트 매니저란 무엇인가?
프로덕트 매니저가 하는 일은?
요구 조건은 어떻게 찾아내는가?
고객의 목소리를 어떻게 들을 수 있나?


3 The guide to Agile Product Management - Thiga
Auteur : Thiga
Genre : Éducation
This book about product management intends to be actionable and concrete, a boiled-down essence of what the job is really about, and how to go about doing it. 

This book is for Product Owners and Managers working within an agile framework, who are looking to create a new product, or looking for new ways of improving their existing products. To that effect, the book is broken up into three parts that correspond to a product’s lifecycle: discovery, development and growth.

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5 ReWork - David Heinemeier Hansson & Jason Fried
Auteur : David Heinemeier Hansson & Jason Fried
Genre : Entreprise et management
From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple.

That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, peopl

10,99 €

6 MicroStrategy Express User Guide - MicroStrategy Product Manuals
Auteur : MicroStrategy Product Manuals
Genre : Ordinateurs
The Express User Guide provides instructions to get started with MicroStrategy Express. It includes an introduction to dashboard analysis, creation, sharing, and management, as well as creating and managing users and teams.


7 6 Steps to Demonstrate Value for Your Product - Addison Publishing
Auteur : Addison Publishing
Genre : Économie
Few paragraphs from the eBook is as follows,

Businesses falter miserably..
Businesses falter miserably when it comes to something as simple as an elevator pitch, for starters and then some. That happens because they are unable to bring out the value in their product or service. It isn't so difficult to do it once you know how to go about it, precisely. Here are some pointers on how to get your Value squeezed out right:

Price isn't what the client is looking at, and if he is, he is not your client:
Even before you think of the value that your product provides, you must be convinced about the fact that there are two ways of doing business, broadly -- on value and on price. It is the value part that we are talking about since it is very profitable. If you are following the value part, then not everyone is your client; you also wouldn't be able to convince


8 Jony Ive - Leander Kahney
Auteur : Leander Kahney
Genre : Secteurs et professions
An intimate look at the legendary British designer behind Apple's most iconic products - including the Apple Watch

With the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was.

Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'.

Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand.

Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in indus

9,49 €

9 Value Proposition Design - Alexander Osterwalder, Yves Pigneur, Gregory Bernarda & Alan Smith
Auteur : Alexander Osterwalder, Yves Pigneur, Gregory Bernarda & Alan Smith
Genre : Entreprise et management
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expens

22,99 €

10 Insanely Simple - Ken Segall
Auteur : Ken Segall
Genre : Entreprise et management
'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains'
Steve Jobs, BusinessWeek, May 25, 1998

To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. <

9,49 €

11 Human Resources Analysis Module Reference for MicroStrategy 10 - MicroStrategy Product Manuals
Auteur : MicroStrategy Product Manuals
Genre : Ordinateurs
A reference for the MicroStrategy Human Resources Analysis Module, part of the MicroStrategy Analytics Module that comes with MicroStrategy Architect. This guide provides a description, usage scenarios, and screen shots for all the packaged reports in the module.


12 10 Tips for Creating Engaging Product Videos - Andreas Zeitler
Auteur : Andreas Zeitler
Genre : Secteurs et professions
Learn 10 of the most valuable best-practice tips for creating engaging product videos for your brand. Perfect your business' online strategy by with your own landing page video.

This book will, not only, teach you 10 of the best production tools that we have learned through experience over the years, but you will also learn how to streamline the production process. This book is full of good information and practical tips. I show off some of the material that we've been working on so that you have a starting point for your own projects.

Created especially for iPad. Includes interactive images and charts.

I explain how all the various video formats such as screencasts, motion graphics, presentations, animations, and traditional video are used together to create a great and engaging product video. I detail how we use mind mapping and scriptwriting apps to


13 Sales and Distribution Analysis Module Reference for MicroStrategy 9.2.1 - MicroStrategy Product Manuals
Auteur : MicroStrategy Product Manuals
Genre : Ordinateurs
A reference for the MicroStrategy Sales and Distribution Analysis Module (SDAM), part of the MicroStrategy Analytics Modules that come with MicroStrategy Architect.


14 Taming Toxic People - David Gillespie
Auteur : David Gillespie
Genre : Psychologie
"I didn't know how to deal with the poisonous and toxic people in my life or why they behaved the way they did, so I went looking for an answer. This book is what I found."

Bestselling author David Gillespie turns his attention to a phenomenon that damages businesses, seeds mental disease and discomfort and can bring civilisations to the brink of implosion - the psychopath.

Psychopaths are often thought of as killers and criminals, but actually five to ten per cent of people are probably psychopathic without ever indulging in a single criminal act. These everyday psychopaths may be charming in the early stages of relationships or employment but, Gillespie argues, their presence in your life is at best disruptive, and at worst highly dangerous: they will leave you feeling cheated and humiliated, dominating and manipulating you to the point where you question

9,99 €

15 Crossing the Chasm, 3rd Edition - Geoffrey A. Moore
Auteur : Geoffrey A. Moore
Genre : Management et direction
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the

11,99 €

16 The $100 Startup - Chris Guillebeau
Auteur : Chris Guillebeau
Genre : PMI et entreprenariat
In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. 
There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small w

10,99 €

17 Product Review - Ken Joseph Belen
Auteur : Ken Joseph Belen
Genre : Design
This book compares the features of the Samsung Galaxy Note 5 and the iPhone 6s Plus. I have added the specification of each smartphone for a better product review.


18 Creative Selection - Ken Kocienda
Auteur : Ken Kocienda
Genre : Secteurs et professions

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. H

9,99 €

19 Made to Stick - Chip Heath & Dan Heath
Auteur : Chip Heath & Dan Heath
Genre : Développement personnel
Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium

- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when th

8,49 €

20 Data Jujitsu: The Art of Turning Data into Product - DJ Patil
Auteur : DJ Patil
Genre : Ordinateurs
Acclaimed data scientist DJ Patil details a new approach to solving problems in Data Jujitsu.

Learn how to use a problem's "weight" against itself to:

Break down seemingly complex data problems into simplified partsUse alternative data analysis techniques to examine themUse human input, such as Mechanical Turk, and design tricks that enlist the help of your users to take short cuts around tough problemsLearn more about the problems before starting on the solutions—and use the findings to solve them, or determine whether the problems are worth solving at all.


21 The Product Manager’s Guidebook - Michael Colemere
Auteur : Michael Colemere
Genre : Entreprise et management
Most product managers feel a tremendous weight from the number of responsibilities resting on their shoulders. Each month, there are over 60,000 searches from people trying to learn how to be a better product manager. Some better their product management career by leaning on a CPM (Certified Product Manager) certification and other formal training, while others look to mentors and self-study resources. Either way, a person can quickly become overwhelmed by the sheer volume and variety of expectations placed on product management. 

Nevertheless, a product manager’s likelihood of success comes down to 10 responsibilities. This list of responsibilities is especially attuned to technical product managers. 

Top 10 Product Manager Responsibilities 
1. Adopt a common product development process 
2. Communicate continuously and transparen


Auteur : CONCORD 2004 S.A.
Genre : Catalogues et répertoires
Catalogue, détails et l'utilisation de nos produits pour les petits enfants: porte-bébés et sièges auto, poussettes, lits bébé, chaises hautes et autres accessoires.


23 Hair Love - Matthew Cherry
Auteur : Matthew Cherry
Genre : Famille et relations
It's up to Daddy to give his daughter an extra-special hair style in this story of self-confidence and the love between fathers and daughters.

Zuri knows her hair is beautiful, but it has a mind of its own. It kinks, coils, and curls every which way. Mum always does Zuri's hair just the way she likes it - so when Daddy steps in to style it for an extra special occasion, he has a lot to learn. But he LOVES his Zuri, and he'll do anything to make her - and her hair - happy.

Tender and empowering, Hair Love is an ode to loving your natural hair - and a celebration of daddies and daughters everywhere.

6,49 €

24 Hyundai and Kia Motors the Early Years and Product Development - Donald G. Southerton
Auteur : Donald G. Southerton
Genre : Transport
Hyundai and Kia Motors: The Early Years and Product Development
by Donald G Southerton provides deep insights into the rise of the Korean car industry.

From the 1960s to early 2000s, political and economic forces impacted the growth and development of the South Korean carmakers, including Hyundai and Kia Motors. In addition, the brands at times partnered for technology with Ford, Mazda, and Mitsubishi, along with world class designers like Giorgetto Giugiaro. Expanding rapidly the Korean brands soon looked to new international markets, including the U.S.

Despite the failure of Kia Motors to survive the IMF Crisis, the merger with Hyundai led to integrated technology research, development, and manufacturing-- not to mention the economies of scale needed for the Korean automaker to compete globally with industry heavyweights such as Toyota, Ford


25 Tim Cook - Leander Kahney
Auteur : Leander Kahney
Genre : Biographies et mémoires
The first biography of Apple's CEO, Tim Cook

'A rich narrative with chapters covering values and Apple's progress under Cook' Wall Street Journal

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.

But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quiet

11,99 €

26 Velocity - Ajaz Ahmed & Stefan Olander
Auteur : Ajaz Ahmed & Stefan Olander
Genre : Économie
How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology.

Written as a fascinating and enjoyable conversation between the authors – Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA – Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age.

Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a managemen

10,99 €

27 Creative Confidence - Tom Kelley & David Kelley
Auteur : Tom Kelley & David Kelley
Genre : Management et direction
IDEO founder and Stanford creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types."  But two of the leading experts in innovation, design, and creativity on the planet show us that each and every  one of us is creative.  In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our pe

10,99 €

28 Good Strategy Bad Strategy - Richard Rumelt
Auteur : Richard Rumelt
Genre : Management et direction
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.”

In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces n

6,49 €

29 Product Design and the Elusive Golden Egg - Richard Leyens
Auteur : Richard Leyens
Genre : Design
“Product Design and the Elusive Golden Egg” is a quick but essential read for product designers. It is just one of the lessons frequently missed from a the design school curriculum. Leyens highlights the relative values of talent, creativity and commercial thinking. 

Warning! Do not be fooled by the brevity of this short text, as it packs a powerful punch by dispelling the myth that the value of a great product concept lies solely within the concept itself. This, together with its companion publication, “Creatively Commercial”, offer critical “hacks” for creative individuals intent on breaking into the commercial sector of product design.


30 Red Paddle Co 2015 Product Brochure - Red Paddle Co
Auteur : Red Paddle Co
Genre : Sports nautiques
An interactive version of our 2015 Product Brochure. Additional features have been added to the normal brochure to include greater detail on construction as well as specific features for each individual board which can be shown or hidden on screen at the click of a button. 

We hope this helps you find the right board for you and hope to see you on the water soon!

Happy Paddling!!


31 Growth Hacker Marketing - Ryan Holiday
Auteur : Ryan Holiday
Genre : Marketing et ventes
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

5,49 €

32 Cracking the PM Interview - McDowell, Gayle Laakmann & Bavaro, Jackie
Auteur : McDowell, Gayle Laakmann & Bavaro, Jackie
Genre : Secteurs et professions
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. 

Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").

8,49 €

33 Hacking Growth - Sean Ellis & Morgan Brown
Auteur : Sean Ellis & Morgan Brown
Genre : Économie
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs. 

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There w

6,99 €

34 Practical Guide to SAP CO-PC (Product Cost Controlling) - Tanya Duncan
Auteur : Tanya Duncan
Genre : Ordinateurs
Because of its complex integration, Product Cost Controlling (CO-PC) is often regarded as the most challenging module in SAP ERP. In this book, you will learn the most important concepts, business processes, and configuration settings. By concentrating only on the essentials, this book will quickly enable you to use it as a supplementary reference guide for implementing or supporting SAP CO-PC. Screenshots of transactions and configuration are included to illustrate written content. This book also dives into CO-PC integration details with other modules and tips on how to properly configure and implement a highly integrated sub-module. 
This complete and simplified guide to configuration and business processes for SAP Product Costing covers: 

• Introduction to Value Flows in SAP Controlling 
• Step-by-Step Examples 
• Configuration f

7,49 €

35 The Little Book of Skin Care - Charlotte Cho
Auteur : Charlotte Cho
Genre : Forme et santé
The secrets behind the world's most beautiful skin!

In Korea, healthy, glowing skin is the ideal form of beauty. It's considered achievable by all, men and women, young and old—and it begins with adopting a skin-first mentality. Now, this Korean beauty philosophy has taken the world by storm!

As the founder of Soko Glam, a leading Korean beauty and lifestyle website, esthetician and beauty expert Charlotte Cho guides you through the world-renowned Korean ten-step skin-care routine—and far beyond—to help you achieve the clearest and most radiant skin of your life With Charlotte's step-by-step tutorials, skin-care tips, and advice on what to look for in products at all price levels, you'll learn how to pamper and care for your skin at home with Korean-approved techniques and pull off the "no makeup" makeup look we've seen and admired on women in the streets of S

13,99 €

36 The Plant Paradox - Dr. Steven R. Gundry, M.D.
Auteur : Dr. Steven R. Gundry, M.D.
Genre : Régime et nutrition
"I read this book... it worked. My autoimmune disease is gone and I'm 37 pounds lighter in my pleather." --Kelly Clarkson

Most of us have heard of gluten—a protein found in wheat that causes widespread inflammation in the body. Americans spend billions of dollars on gluten-free diets in an effort to protect their health. But what if we’ve been missing the root of the problem? In The Plant Paradox, renowned cardiologist Dr. Steven Gundry reveals that gluten is just one variety of a common, and highly toxic, plant-based protein called lectin. Lectins are found not only in grains like wheat but also in the “gluten-free” foods most of us commonly regard as healthy, including many fruits, vegetables, nuts, beans, and conventional dairy products. These proteins, which are found in the seeds, grains, skins, rinds, and leaves of plants, are designed by nature to protect t

15,99 €

37 Lean Product and Process Development, 2nd Edition - Allen C. Ward & Durward Sobek II
Auteur : Allen C. Ward & Durward Sobek II
Genre : Secteurs et professions
"The P-51 Mustang—perhaps the finest piston engine fighter ever built—was designed and put into flight in just a few months. Specifications were finalized on March 15, 1940; the airfoil prototype was complete on September 9; and the aircraft made its maiden flight on October 26. Now that is a lean development process!" 

—Allen Ward and Durward Sobek, commenting on the development of the P-51 Mustang and its exemplary use of trade-off curves. 

Shingo Research and Professional Publication Award recipient, 2008

Despite attempts to interpret and apply lean product development techniques, companies still struggle with design quality problems, long lead times, and high development costs.

To be successful, lean product development must go beyond techniques, technologies, conventional concurrent engineering methods, standardized enginee

37,99 €

38 Survival Guide for the API Product Manager - Kumar Srivastava
Auteur : Kumar Srivastava
Genre : Internet
An end to end guide on APIs, Apps, Developers and Platforms for the API Product Manager


39 Monetizing Innovation - Madhavan Ramanujam & Georg Tacke
Auteur : Madhavan Ramanujam & Georg Tacke
Genre : Marketing et ventes
Surprising rules for successful monetization

Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. 

Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.

Monetizing Innovations argues that this is tragic, wasteful, and wrong.

Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer

18,99 €

40 Building a StoryBrand - Donald Miller
Auteur : Donald Miller
Genre : Marketing et ventes
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

11,99 €

41 GYTR Genuine Yamaha Performance Products - Yamaha Motor Corporation, U.S.A.
Auteur : Yamaha Motor Corporation, U.S.A.
Genre : Catalogues et répertoires
Learn about the history and development of  Genuine Yamaha Racing - Technology and Genuine Yamaha Accessories. 


42 Creative Selection - Ken Kocienda
Auteur : Ken Kocienda
Genre : Design
‘Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic’ – Kim Scott, bestselling author of Radical Candor

A Wall Street Journal bestseller.

An inside account of Apple's creative process during the golden years of Steve Jobs.

'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.'
Adam Grant, bestselling author of Originals

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the

7,99 €

43 Renfert multimedia Français - Holger merk
Auteur : Holger merk
Genre : Médecine
Venez découvrir nos produits autrement! Venez vous informer interactivement! Visionnez les propriétés de nos produits à travers nos vidéos, découvrez chaque détails avec nos photographies à 360° ou lisez nos trucs et astuces.


44 American Icon - Bryce G. Hoffman
Auteur : Bryce G. Hoffman
Genre : Entreprise et management
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
Mulally and his team pulled off one of the great­est co

11,99 €

45 Innovation Games - Luke Hohmann
Auteur : Luke Hohmann
Genre : Programmation
This is the eBook version of the printed book.

Innovation Through Understandingsm

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.

You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

30,99 €

46 Hooked - Nir Eyal
Auteur : Nir Eyal
Genre : Management et direction
Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.


Based on years of research, consulting, and practical experience, Hooked:

* Shows how to create user habits that stick

* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App

* Explains how products influence our behaviour

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

10,99 €

47 Branding - Elaine Joli
Auteur : Elaine Joli
Genre : Entreprise et management
Ever imagined your service becoming “the” name in your industry or having your product on the crest of a wave of buzz? That is what branding is all about. But how to get there? In an incredibly imaginative and easy to read novella, Elaine Joli takes you through the branding journey of an independent web designer.
In Branding you’ll learn:
The three basic elements for every brand: identity, promise and experience.
How to build a brand for your independent company.
How to make your company have a personality.
How to create a niche market.
How to identify what is important to your customers and so much more…


48 Designing Great Data Products - Jeremy Howard, Margit Zwemer & Mike Loukides
Auteur : Jeremy Howard, Margit Zwemer & Mike Loukides
Genre : Programmation
In the past few years, we’ve seen many data products based on predictive modeling. These products range from weather forecasting to recommendation engines like Amazon's. Prediction technology can be interesting and mathematically elegant, but we need to take the next step: going from recommendations to products that can produce optimal strategies for meeting concrete business objectives.

We already know how to build these products: they've been in use for the past decade or so, but they're not as common as they should be. This report shows how to take the next step: to go from simple predictions and recommendations to a new generation of data products with the potential to revolutionize entire industries.


49 Impact Mapping - Gojko Adzic
Auteur : Gojko Adzic
Genre : Logiciels
Software is everywhere today, but countless software products and projects die a slow death without ever making any impact. The result is a tremendous amount of time and money wasted due to wrong assumptions, lack of focus, poor communication of objectives, lack of understanding and misalignment with overall goals. There has to be a better way to deliver!

This handbook is a practical guide to impact mapping, a simple yet incredibly effective method for collaborative strategic planning that helps organisations make an impact with software. Impact mapping helps to create better plans and roadmaps that ensure alignment of business and delivery, and are easily adaptable to change. Impact mapping fits nicely into several current trends in software product management and release planning, including goal-oriented requirements engineering, frequent iterative delivery, agile and lean s

11,99 €

50 Architects Design Buildings But Do They Design Skyscrapers, or Are They Products of Their Times? - James Murray
Auteur : James Murray
Genre : Art et architecture
Every photo is a memory and every building is created from these memories and experiences of architects. Or are they? That is what I will discuss with you in this essay. It was written as part of my course at university but I wanted to share with you my thoughts. It is only a short piece but I hope you will gain a lot out of it.
When thinking about skyscrapers two American cities come to mind, New York and Chicago. However, why do the skylines take the form they do, and is it the architects that design them, or are they a product of their time? This writing argues if architects had anything to do with the design of the early high-rise buildings discussing all the different factors that influenced their appearance.

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