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1 Steve Jobs' Agenda - Harry Wessling
Auteur : Harry Wessling
Genre : Business & Personal Finance
Steve Jobs' agenda, intelligent cutting-edge products, is an invigorating homage to Steve Jobs' outstanding lifetime achievement. It spotlights the exciting experiences Apple customers make during the process of being  interested in  Apple’s variety of products. The reader slips into the experiential perspective of the fascinating world of intelligent cutting-egde products, the most challenging product category industrial companies can produce. Anyone who has read this inspiring book, can understand why Apple has so many enthusiastic fans and firmly convinced customers and constantly succeeds in winning critical customers.
 
The basic principles on which Apple's enormous success is based, draws like a leitmotif through everything Steve Jobs has created. His principles are explored and evalued by using concrete examples. This eBook invites you to an unusual jo

Becoming
2 Becoming Steve Jobs - Brent Schlender & Rick Tetzeli
Auteur : Brent Schlender & Rick Tetzeli
Genre : Biographies & Memoirs
There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.

Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a differen

Startup
3 The Lean Startup - Eric Ries
Auteur : Eric Ries
Genre : Small Business & Entrepreneurship
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter
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5 Rework - Jason Fried & David Heinemeier Hansson
Auteur : Jason Fried & David Heinemeier Hansson
Genre : Small Business & Entrepreneurship
Rework shows you a better, faster, easier way to succeed in business. 

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. 

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more coun

Management
6 Product Management 101 - Sungmoon Cho
Auteur : Sungmoon Cho
Genre : Management & Leadership
프로덕트 매니저란 무엇인가?
프로덕트 매니저가 하는 일은?
요구 조건은 어떻게 찾아내는가?
고객의 목소리를 어떻게 들을 수 있나?

Evolution
7 Dr. Gundry's Diet Evolution - Dr. Steven R. Gundry
Auteur : Dr. Steven R. Gundry
Genre : Diet & Nutrition
"Dr. Gundry has crafted a wise program with a powerful track record.”
–Mehmet Oz, M.D.

Does losing weight and staying healthy feel like a battle? Well, it’s really a war. Your enemies are your own genes, backed by millions of years of evolution, and the only way to win is to outsmart them. Renowned surgeon and founder of Gundry MD, Dr. Steven Gundry’s revolutionary book shares the health secrets other doctors won’t tell you:

• Why plants are “good” for you because they’re “bad” for you, and meat is “bad” because it’s “good” for you
• Why plateauing on this diet is actually a sign that you’re on the right track
• Why artificial sweeteners have the same effects as sugar on your health and your waistline
• Why taking antacids, statins, and drugs for high blood pressure and arthritis ma

8 Product - Jason Wallace Poetry
Auteur : Jason Wallace Poetry
Genre : Poetry
The numbing of the nothing that you’ve become
Is something for someone, but only for you
If you can’t try trusting,
Then you’re of no use
Because they have to fill you with their filth
And fit you with their noose.

Building
Storybrand
9 Building a StoryBrand - Donald Miller
Auteur : Donald Miller
Genre : Marketing & Sales
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.


Changes
10 The Brain That Changes Itself - Norman Doidge
Auteur : Norman Doidge
Genre : Psychology
“Fascinating. Doidge’s book is a remarkable and hopeful portrait of the endless adaptability of the human brain.”—Oliver Sacks, MD, author of The Man Who Mistook His Wife for a Hat

What is neuroplasticity? Is it possible to change your brain? Norman Doidge’s inspiring guide to the new brain science explains all of this and more


An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable, and proving that it is, in fact, possible to change your brain. Psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity, its healing powers, and the people whose lives they’ve transformed—people whose mental limitations, brain damage or brain trauma were seen as unalterable. We see a woman born with half a brain

11 How Google Works - Eric Schmidt & Jonathan Rosenberg
Auteur : Eric Schmidt & Jonathan Rosenberg
Genre : Management & Leadership
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.

Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders

12 Jony Ive - Leander Kahney
Auteur : Leander Kahney
Genre : Biographies & Memoirs
“An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology.” —Kirkus Reviews

In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive’s work helped reverse Apple’s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner.”

Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most accl

Edition
13 Purple Cow, New Edition - Seth Godin
Auteur : Seth Godin
Genre : Business & Personal Finance
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the

American
14 American Icon - Bryce G. Hoffman
Auteur : Bryce G. Hoffman
Genre : Business & Personal Finance
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
 
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
 
Mulally and his team pulled off one of the great­est co

Paradox
15 The Plant Paradox Quick and Easy - Dr. Steven R. Gundry, M.D.
Auteur : Dr. Steven R. Gundry, M.D.
Genre : Diet & Nutrition
From bestselling author Dr. Steven Gundry, a quick and easy guide to The Plant Paradox program that gives readers the tools to enjoy the benefits of lectin-free eating in just 30 days.

In Dr. Steven Gundry’s breakout bestseller The Plant Paradox, readers learned the surprising truth about foods that have long been regarded as healthy. Lectins—a type of protein found in fruits, vegetables, legumes, dairy, and grains—wreak havoc on the gut, creating systemic inflammation and laying the groundwork for disease and weight gain. Avoiding lectins offers incredible health benefits but requires a significant lifestyle change—one that, for many people, can feel overwhelming.

Now, in The Plant Paradox Quick and Easy, Dr. Gundry makes it simpler than ever to go lectin free. His 30-day challenge offers incentives, support, and results along with a toolkit for success. Wi

Corruption
16 Plague of Corruption - Judy Mikovits, Kent Heckenlively & Robert Jr. F. Kennedy
Auteur : Judy Mikovits, Kent Heckenlively & Robert Jr. F. Kennedy
Genre : Life Sciences
#1 on Amazon Charts, New York Times Bestseller, USA Today BestsellerOver 100,000 Copies in Print!

“Kent Heckenlively and Judy Mikovits are the new dynamic duo fighting corruption in science.” —Ben Garrison, America’s #1 political satirist

Dr. Judy Mikovits is a modern-day Rosalind Franklin, a brilliant researcher shaking up the old boys’ club of science with her groundbreaking discoveries. And like many women who have trespassed into the world of men, she uncovered decades-old secrets that many would prefer to stay buried.

From her doctoral thesis, which changed the treatment of HIV-AIDS, saving the lives of millions, including basketball great Magic Johnson, to her spectacular discovery of a new family of human retroviruses, and her latest research which points to a new golden age

Alzheimer
17 The End of Alzheimer's - Dale Bredesen
Auteur : Dale Bredesen
Genre : Health & Fitness
The instant New York Times and Wall Street Journal bestseller

A groundbreaking plan to prevent and reverse Alzheimer’s Disease that fundamentally changes how we understand cognitive decline.

 
Everyone knows someone who has survived cancer, but until now no one knows anyone who has survived Alzheimer's Disease. 
 
In this paradigm shifting book, Dale Bredesen, MD, offers real hope to anyone looking to prevent and even reverse Alzheimer's Disease and cognitive decline.  Revealing that AD is not one condition, as it is currently treated, but three, The End of Alzheimer’s outlines 36 metabolic factors (micronutrients, hormone levels, sleep) that can trigger "downsizing" in the brain. The protocol shows us how to rebalance these factors using lifestyle modifications like taking B12, eliminating glute

Longevity
18 The Longevity Diet - Valter Longo
Auteur : Valter Longo
Genre : Diet & Nutrition
The internationally renowned, clinically tested, revolutionary diet program to lose weight, fight disease, and live a longer, healthier life.
 
Can what you eat determine how long, and how well, you live? The clinically proven answer is yes, and The Longevity Diet is easier to follow than you'd think. The culmination of 25 years of research on aging, nutrition, and disease across the globe, this unique program lays out a simple solution to living to a healthy old age through nutrition. The key is combining the healthy everyday eating plan the book outlines, with the scientifically engineered fasting-mimicking diet, or FMD; the FMD, done just 3-4 times a year, does away with the misery and starvation most of us experience while fasting, allowing you to reap all the beneficial health effects of a restrictive diet, while avoiding negative stress

19 Hooked - Nir Eyal & Ryan Hoover
Auteur : Nir Eyal & Ryan Hoover
Genre : Marketing & Sales
Revised and Updated, Featuring a New Case Study

How do successful companies create products people can’t put down?


Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up fou

Secrets
20 70 iOS 7 and Legacy Tips, Tricks & Secrets - Saied G
Auteur : Saied G
Genre : Operating Systems
"iOS 7 is completely redesigned with an entirely new user interface and over 200 new features, so it's like getting a brand new device." 

We went through all of the 200 features and picked the best ones to show you. We also included legacy tricks as well. 

Almost every single tip has a video a accompany it so you can see it in action.

Be the first to know all the cool things you can do in iOS 7!

Check us out at helloiat.com for more books and apps.

Jujitsu
Turning
21 Data Jujitsu: The Art of Turning Data into Product - DJ Patil
Auteur : DJ Patil
Genre : Computers
Acclaimed data scientist DJ Patil details a new approach to solving problems in Data Jujitsu.

Learn how to use a problem's "weight" against itself to:

Break down seemingly complex data problems into simplified partsUse alternative data analysis techniques to examine themUse human input, such as Mechanical Turk, and design tricks that enlist the help of your users to take short cuts around tough problemsLearn more about the problems before starting on the solutions—and use the findings to solve them, or determine whether the problems are worth solving at all.

Creative
Confidence
22 Creative Confidence - Tom Kelley & David Kelley
Auteur : Tom Kelley & David Kelley
Genre : Management & Leadership
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types."  But two of the leading experts in innovation, design, and creativity on the planet show us that each and every  one of us is creative.  In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our pe

Cracking
Interview
23 Cracking the PM Interview - McDowell, Gayle Laakmann & Bavaro, Jackie
Auteur : McDowell, Gayle Laakmann & Bavaro, Jackie
Genre : Industries & Professions
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. 

Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").

Creative
Selection
24 Creative Selection - Ken Kocienda
Auteur : Ken Kocienda
Genre : Industries & Professions
* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. H

Strategy
Strategy
25 Good Strategy Bad Strategy - Richard Rumelt
Auteur : Richard Rumelt
Genre : Management & Leadership
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.
 
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.”

In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces n

Crossing
Edition
26 Crossing the Chasm, 3rd Edition - Geoffrey A. Moore
Auteur : Geoffrey A. Moore
Genre : Management & Leadership
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the

27 iSee - David Woodbridge
Auteur : David Woodbridge
Genre : Reference
Out of the box, Apple has a commitment to accessibility and have built in so many 
options and support. Many people don’t know that. There is nothing worse when you 
get your new Apple device, to have to work out where the ports and buttons are, 
what they do, how you turn it on, how to activate accessibility, and how (finally) you 
can possibly start using it.

iSee helps you from a blind persons perspective with all of the above covering the 
iPod nano, iPod shuffle and the Apple TV, iOS (iPhone, iPod touch and iPad), and 
OS X  (Macs).  In addition, you’ll find VoiceOver gestures/keyboard commands, 
operating system keyboard commands, useful software (apps) and hardware (such 
as Airplay speakers), considerations for choosing your iOS device, and useful 

28 Hello iPhoto for iPad & iPhone - Saied G
Auteur : Saied G
Genre : Digital Media
Introducing Hello iPhoto for iPad & iPhone - "the manual," reinvented with iBooks. Hello iPhoto interactively guides you through all the features of iPhoto. With over 200 screenshots, you're going to get an in-depth look at iPhoto and so many cool and hidden features.
Hello iPhoto for iPad & iPhone features "Tap to Learn." Just tap what you're intrigued by and Hello iPhoto will teach it to you. While you're in a lesson, you'll notice magnifying bubbles in many screenshots so you'll never have to guess where the button or feature is that you're reading about.
You'll learn about iTunes to sync your photos. You'll also learn about iPhoto for the Mac. This includes importing and organizing photos, and using Faces (face recognition) to organize your family and friends automatically.
This is the beginning of our Hello series. Say tuned.
Please feel free to fo

Demonstrate
29 6 Steps to Demonstrate Value for Your Product - Addison Publishing
Auteur : Addison Publishing
Genre : Economics
Few paragraphs from the eBook is as follows,

Businesses falter miserably..
Businesses falter miserably when it comes to something as simple as an elevator pitch, for starters and then some. That happens because they are unable to bring out the value in their product or service. It isn't so difficult to do it once you know how to go about it, precisely. Here are some pointers on how to get your Value squeezed out right:

Price isn't what the client is looking at, and if he is, he is not your client:
Even before you think of the value that your product provides, you must be convinced about the fact that there are two ways of doing business, broadly -- on value and on price. It is the value part that we are talking about since it is very profitable. If you are following the value part, then not everyone is your client; you also wouldn't be able to convince

Annuities
Optimal
Retirement
30 Life Annuities: An Optimal Product for Retirement Income - Moshe A. Milevsky
Auteur : Moshe A. Milevsky
Genre : Business & Personal Finance
This book provides a summary of research on life annuities, longevity insurance, and their role in the “optimal” retirement portfolio. It starts with an overview of institutional aspects, moves on to discuss valuation issues, and concludes with a comprehensive review of the scholarly literature.

Longevity
Paradox
31 The Longevity Paradox - Dr. Steven R. Gundry, M.D.
Auteur : Dr. Steven R. Gundry, M.D.
Genre : Health & Fitness
From the author of the New York Times bestseller The Plant Paradox comes a groundbreaking plan for living a long, healthy, happy life.

From the moment we are born, our cells begin to age. But aging does not have to mean decline. World-renowned surgeon Dr. Steven Gundry has been treating mature patients for most of his career. He knows that everyone thinks they want to live forever, until they hit middle age and witness the suffering of their parents and even their peers. So how do we solve the paradox of wanting to live to a ripe old age—but enjoy the benefits of youth?

This groundbreaking book holds the answer. Working with thousands of patients, Dr. Gundry has discovered that the “diseases of aging” we most fear are not simply a function of age; rather, they are a byproduct of the way we have lived over the decades. In The Longevity Paradox, he maps out a ne

Resources
Analysis
Reference
Microstrategy
32 Human Resources Analysis Module Reference for MicroStrategy 9.5 - MicroStrategy Product Manuals
Auteur : MicroStrategy Product Manuals
Genre : Computers
A reference for the MicroStrategy Human Resources Analysis Module (HRAM), part of the MicroStrategy Analytics Modules that come with MicroStrategy Architect. This guide provides a description, usage scenarios, and screen shots for all the packaged reports for HRAM.

Survival
Manager
33 Survival Guide for the API Product Manager - Kumar Srivastava
Auteur : Kumar Srivastava
Genre : Internet
An end to end guide on APIs, Apps, Developers and Platforms for the API Product Manager

Microstrategy
Analytics
Desktop
34 MicroStrategy Analytics Desktop User Guide - MicroStrategy Product Manuals
Auteur : MicroStrategy Product Manuals
Genre : Computers
The MicroStrategy Analytics Desktop User Guide describes the steps for a business analyst to execute and analyze a Visual Insight dashboard in MicroStrategy Analytics Desktop. It provides the information necessary for a business analyst to import data from a data source, and use that data to create and modify dashboards.

35 Ubik - Philip K. Dick
Auteur : Philip K. Dick
Genre : Sci-Fi & Fantasy
“From the stuff of space opera, Dick spins a deeply unsettling existential horror story, a nightmare you’ll never be sure you’ve woken up from.”—Lev Grossman, Time

Glen Runciter runs a lucrative business—deploying his teams of anti-psychics to corporate clients who want privacy and security from psychic spies. But when he and his top team are ambushed by a rival, he is gravely injured and placed in “half-life,” a dreamlike state of suspended animation. Soon, though, the surviving members of the team begin experiencing some strange phenomena, such as Runciter’s face appearing on coins and the world seeming to move backward in time. As consumables deteriorate and technology gets ever more primitive, the group needs to find out what is causing the shifts and what a mysterious product called Ubik has to do with it all.

“More brilliant than s

Developing
36 Developing the Leader Within You 2.0 - John C. Maxwell
Auteur : John C. Maxwell
Genre : Management & Leadership
In 1993, John C. Maxwell’s now-classic work revolutionized the way leaders are made. By examining the differences between leadership styles, Maxwell outlines principles for inspiring, motivating, and influencing others from any type of leadership position--including as a business executive, a church leader, a teacher, or even a parent.Now the author has returned to his best seller to include the leadership insights and practices he has learned in the decades since the book first appeared. Thoroughly revised and with two additional chapters, Developing the Leader Within You 2.0 has updated these foundational principles and promises to provide for both new readers as well as longtime fans of the original book the necessary wisdom to help any leader and organization succeed in fostering integrity, self-discipline, and effecting positive change.Develop your vision. Develop your value. Deve

Manager
Survival
Everything
Succeed
Manager
37 The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager - Steven Haines
Auteur : Steven Haines
Genre : Management & Leadership
FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS

The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management.

Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you’ll find everything you need to make consistent positive impacts on your business.

With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that

Everyday
38 The Design of Everyday Things - Don Norman
Auteur : Don Norman
Genre : Design
Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.
The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and con

Marketing
39 This Is Marketing - Seth Godin
Auteur : Seth Godin
Genre : Marketing & Sales
#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't

Downton
40 The World of Downton Abbey - Jessica Fellowes
Auteur : Jessica Fellowes
Genre : TV
A perfect gift for Downton Abbey fans, this book presents a lavish look at the real world--both the secret history and the behind-the-scenes drama--of the spellbinding Emmy Award-winning Masterpiece TV series that's now a feature film.

April 1912. The sun is rising behind Downton Abbey, a great and splendid house in a great and splendid park. So secure does it appear that it seems as if the way it represents will last for another thousand years. It won't.

Millions of American viewers were enthralled by the world of Downton Abbey, the mesmerizing TV drama of the aristocratic Crawley family--and their servants--on the verge of dramatic change. On the eve of Season 2 of the TV presentation, this gorgeous book--illustrated with sketches and research from the production team, as well as on-set photographs from both seasons--takes us eve

Distribution
Analysis
Reference
Microstrategy
41 Sales and Distribution Analysis Module Reference for MicroStrategy 9.2.1 - MicroStrategy Product Manuals
Auteur : MicroStrategy Product Manuals
Genre : Computers
A reference for the MicroStrategy Sales and Distribution Analysis Module (SDAM), part of the MicroStrategy Analytics Modules that come with MicroStrategy Architect.

Advanced
Reporting
Microstrategy
42 Advanced Reporting Guide for MicroStrategy 10 - MicroStrategy Product Manuals
Auteur : MicroStrategy Product Manuals
Genre : Computers
The Advanced Reporting Guide includes instructions for advanced topics in the MicroStrategy system, building on information in the Basic Reporting Guide. Topics include reports, Freeform SQL reports, Query Builder reports, filters, metrics, Data Mining Services, custom groups, consolidations, and prompts.

Designing
Products
43 Designing Great Data Products - Jeremy Howard, Margit Zwemer & Mike Loukides
Auteur : Jeremy Howard, Margit Zwemer & Mike Loukides
Genre : Programming
In the past few years, we’ve seen many data products based on predictive modeling. These products range from weather forecasting to recommendation engines like Amazon's. Prediction technology can be interesting and mathematically elegant, but we need to take the next step: going from recommendations to products that can produce optimal strategies for meeting concrete business objectives.

We already know how to build these products: they've been in use for the past decade or so, but they're not as common as they should be. This report shows how to take the next step: to go from simple predictions and recommendations to a new generation of data products with the potential to revolutionize entire industries.

44 The Little Book of Skin Care - Charlotte Cho
Auteur : Charlotte Cho
Genre : Health & Fitness
The secrets behind the world's most beautiful skin!

In Korea, healthy, glowing skin is the ideal form of beauty. It's considered achievable by all, men and women, young and old—and it begins with adopting a skin-first mentality. Now, this Korean beauty philosophy has taken the world by storm!

As the founder of Soko Glam, a leading Korean beauty and lifestyle website, esthetician and beauty expert Charlotte Cho guides you through the world-renowned Korean ten-step skin-care routine—and far beyond—to help you achieve the clearest and most radiant skin of your life With Charlotte's step-by-step tutorials, skin-care tips, and advice on what to look for in products at all price levels, you'll learn how to pamper and care for your skin at home with Korean-approved techniques and pull off the "no makeup" makeup look we've seen and admired on women in the streets of S

Deficit
45 The Deficit Myth - Stephanie Kelton
Auteur : Stephanie Kelton
Genre : Economics
A New York Times Bestseller
The leading thinker and most visible public advocate of modern monetary theory -- the freshest and most important idea about economics in decades -- delivers a radically different, bold, new understanding for how to build a just and prosperous society.

Stephanie Kelton's brilliant exploration of modern monetary theory (MMT) dramatically changes our understanding of how we can best deal with crucial issues ranging from poverty and inequality to creating jobs, expanding health care coverage, climate change, and building resilient infrastructure. Any ambitious proposal, however, inevitably runs into the buzz saw of how to find the money to pay for it, rooted in myths about deficits that are hobbling us as a country.
Kelton busts through the myths that prevent us from taking action: that the federal government should bud

Buyology
46 Buyology - Martin Lindstrom
Auteur : Martin Lindstrom
Genre : Marketing & Sales
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:

• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigg

Reporting
Microstrategy
47 Basic Reporting Guide for MicroStrategy 10 - MicroStrategy Product Manuals
Auteur : MicroStrategy Product Manuals
Genre : Computers
The Basic Reporting Guide provides instructions to get started with MicroStrategy Desktop and MicroStrategy Web and how to analyze data in a report. It includes the basics for creating reports, metrics, filters, and prompts.

Playbook
48 The Lean Product Playbook - Dan Olsen
Auteur : Dan Olsen
Genre : Marketing & Sales
The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are intere

Timeless
49 Timeless Beauty - Christie Brinkley
Auteur : Christie Brinkley
Genre : Diet & Nutrition
In her first book in more than 30 years, supermodel Christie Brinkley shares the secrets she's learned on what to eat, how to apply makeup like a pro, and what to wear to look like a knock out.

From tips on which skincare products really make our skin look younger to which foods cut inflammation to a fitness plan with easy exercises to keep us strong and our waistlines lean, Brinkley draws on her years of experience maintaining her supermodel appearance to help readers look and feel their youthful best. She also offers makeup tips that will make any face look younger, fashion advice on necklines, skirt lengths, and more!

With never-before-read personal stories, beautiful photographs, hundreds of timesaving tips, plus a good dose of humor, this will be the book that every woman will want to own and share with her friends.

Immutable
Branding
50 The 22 Immutable Laws of Branding - Al Ries & Laura Ries
Auteur : Al Ries & Laura Ries
Genre : Marketing & Sales
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secre
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