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Secrets
Businesses
Seduction
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Greasepaint
Olympics
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Internet
Marketer
Handbook
Marketer
Pinterest
Business
Marketing
Commerce
Success
Marketer
Playbook
Marketer
Challenge
Customers
Behaviours
Marketer
Playbook
Marketer
Handbook
Principles
Winning
Challenge
Advertising
Marketer
Neighborhood
Marketing
Techniques
Central
Importance
Franchising
Reprint
Classic
December
Intelligent
Marketer
Privacy
Behavior
Marketing
Evolvig
Location
Staffing
Technology
Transitions
Rapidly
Changing
Customer
Regulatory
Technological
Conditions
Valuable
Contribution
Conversion
Designers
Guidelines
Business
Bloggers
Confront
Economic
Reality
Profitable
Marketing
Network
Digital
Complete
Edition
Looking
Reinventing
Girlhood
Sexuality
Packaging
Girlhood
Rescuing
Daughters
Schemes
Sexualized
Childhood
Parents
Protect
Critical
Building
Strategies
Affiliate
Alpharma
Contest
Engages
Students
Towards
Customer
Effective
Network
Business
Intelligence
Complete
Edition
Geodemographics
Maximizing
Generation
Complete
Underground
Marketplace
Opportunities
Graphic
Designers
Programmers
Editors
Essential
Beverage
Reputations
Alcohol
Beverage
Responsibility
Programs
Mistakes
Affiliate
Technology
Product
Complete
Edition
Network
Marketing
Revolution
Connect
Predictive
Analytics
Consumer
Research
Linkedin
Business
Advertisers
Salespeople
Profits
Linkedin
Affiliate
Twitter
Marketing
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Kommissar
Internet
Priorities
Straight
Advanced
Affiliate
Marketing
Playbook
Secrets
Affiliate
Passive
Through
Utilizing
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Programs
Successfully
Building
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Liens Sponsorislés


Employees
1 All Employees Are Marketers - Richard Parkes Cordock
Auteur : Richard Parkes Cordock
Genre : Marketing et ventes
Still Think That Marketing is Just the Responsibility of Your Marketing Department?”

Think again!

The fact is ALL your employees and managers — regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.

Gratuit

Millionaire
Attraction
Entrepreneurs
Writers
Salespeople
Network
Secrets
Miracles
Minutes
Morning
Meditation
2 Millionaire Law of Attraction How Real Estate Agents, Entrepreneurs, Writers, Salespeople & Network Marketers can Unlock The Secrets to Wealth Miracles with Just 15 Minutes of Morning Meditation - Guided Miracle Manifestation
Auteur : Guided Miracle Manifestation
Genre : Développement personnel
Discover the keys to unleashing your true inner power by harnessing the abilities of your subconscious mind

You are standing on the precipice of greatness…

You are far closer than you think…

All you need to do, is let go of your fear of success.

And these tapes will help you do just that.

After listening and immersing yourself to the quiet consistency of direction…

You will see yourself…

Hear yourself…

And truly feel yourself in the most successful form you can be.

These recordings are optimized for regular and repeat listening…

Your journey to your greatest self begins here…

Scroll up and click "add to cart" for instant access

Gratuit

Stories
3 All Marketers (Are Liars) Tell Stories - Seth Godin
Auteur : Seth Godin
Genre : Marketing et ventes
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?”

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.

As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even bene

6,99 €

4 How Brands Grow - Byron Sharp
Auteur : Byron Sharp
Genre : Marketing et ventes
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of small improvements have been made to the new eBook version as well as new material in category growth, profitability and industrial buying. Basically, it is a bible for every marketer’s success.

16,99 €

Secrets
5 Les Secrets du MLM - Anne Schlosser
Auteur : Anne Schlosser
Genre : Entreprise et management
La commercialisation à paliers multiples est un modèle d'affaire qui existe depuis longtemps, mais c'est aussi celui qui gagnera souvent rouleaux oeil et portefeuille serrant. La commercialisation à paliers multiples, qui est également connu sous le nom Marketing de réseau, à été renversé et regroupée avec d'autres, moins savoureux modèles tels que les systèmes pyramidaux. Sur la surface, ils se ressemblent, mais regarder au-dela de la couverture et le vérité est rélévée - un système de vente pyramidale, c'est juste qu'un régime, alors que le Marketing de réseau est un modèle d'entreprise où tout le monde gagne.

Pourtant, au moment de choisir le bon type d'opportunité d'affaires pour vous-même, comment pouvez-vous être sûr que l'entreprise sur laquelle vous avez l'oeil est une opportunité de MLM légitime? Ce

3,99 €

Businesses
6 Gdpr For Marketers And Online Businesses - Sarah Taylor
Auteur : Sarah Taylor
Genre : Entreprise et management
The digital market has been flourishing quickly for a long time now, and security has always been the main concern when it comes to user data. To control data collection and security of the personal data of European Union residents, the idea of GDPR was arise and, after quite a few years of fine-tuning, has now legitimately been signed into law. GDPR will be imposed on 25 May 2018.

The GDPR will bring about some modifications in data privacy and will affect anybody who is present in the EU, along with any business that handles the data of EU customers, which would include businesses across the world, including the U.S. The goal is to give control back to the people and to guarantee that everyone has the right to consent to the use of data, to be forgotten, and to limit the use of data and seek damages.

In this book we will talk how it impacts businesse

4,49 €
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Seduction
8 Brand Seduction - Daryl Weber
Auteur : Daryl Weber
Genre : Marketing et ventes
For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act.

In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Welcome to the new world of neuromarketing.

Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You’ll learn:
• The surprising unconscious side of brands.
• The biggest myths a

16,99 €

Marketer
9 The Marketer's Guide to Law Firms - Genevieve Burnett & Sally King
Auteur : Genevieve Burnett & Sally King
Genre : Droit
Are you a marketer or business development professional who works in a law firm and finds it difficult to get projects off the ground?

Are you frustrated by your firm's slow decision-making process?

Do you find the lawyers you work with to be both risk averse and resistant to change? Are you concerned that many of them perceive the marketing team as ineffective and unresponsive?

Or are you a marketer who has just landed your first job in a law firm? Do you feel you've entered an unfamiliar world defined by hierarchy, as well as a rigid binary distinction between fee earners and fee burners?

If so, 'The Marketer's Guide to Law Firms: how to build bridges between fee earners and fee burners in your firm' is a must-read book.

In this insightful and succinct analysis, Dr Genevieve Burnett and Sally King demonstrate that the primary reaso

4,99 €

Greasepaint
Olympics
Marketer
Emporium
10 Roar of the Greasepaint, The Smell of the Crowd? will the Olympics Become More and More a Marketer's Emporium? (And Other Sports Issues). - Queen's Quarterly
Auteur : Queen's Quarterly
Genre : Arts du spectacle
TODAY, sport remains a game in name only. In the last twenty years the second Gilded Age in US history has settled like a miasma on all sporting venues - from Little League baseball to the National Football League, from Canadian minor hockey to the NHL, from NCAA competition to the world figure-skating championships. Indeed, what we once celebrated as the roar of the greasepaint and the smell of the crowd (recall Chariots of Fire, or even the 1964 Olympics?) now runs a distant second to other meanings. Sport now expresses many things - the material hegemony of the First World and, despite heroic distance running from Kenya and other African states, the exploitation and complicity of the Third; the infusion of nationalist politics in international competition, and its intersection with American insistence on corporate downsizing and free trade, a process that maximizes profits at the expe

2,99 €

Internet
Marketer
Handbook
11 The Internet Marketer's Handbook - Dr. Michael C. Melvin
Auteur : Dr. Michael C. Melvin
Genre : Secteurs et professions
The Internet is a big place that continues to grow at a substantial rate and diversify every year.
There are currently over 4 billion users on the Internet today, and more than 1.95 billion websites that, as an Internet business owner you’ll have to compete with.
In today's 24/7 connected world, getting in front of the right customers at the right time can be a challenge.
By taking the right actions today, you can start to turn your Internet business around so that you can achieve success.
 
Here’s what you’ll discover in this guide: How to use psychology to determine your optimal product pricing.  Uncover the secrets for collecting data about customer activity on your website so that you can make a better product.  Learn how to target influence marketers to expand your target audience and generate more high-quality traffic to y

8,99 €

Marketer
Pinterest
Business
Marketing
Commerce
Success
12 A Marketer’s Guide To Pinterest For Business, Brand Marketing & E-Commerce Success - John Clark
Auteur : John Clark
Genre : Marketing et ventes
Learn how to increase traffic, sales and even get leads from Pinterest's massive audience of over 12 million people.

Pinterest is a Web 3.0 social network and you can't miss this boat.

Quickly becoming one of the fastest growing social networks in history; Pinterest has outgrown Google+, LinkedIn and YouTube COMBINED as a traffic referral source.

An increasing number of businesses are using Pinterest to reach a new audience, increase sales and generate leads. Don't miss the boat!

What You’ll Learn Inside:

» Build your brand on Pinterest

» Gain more followers to increase your reach

» Strategies for e-commerce success

» Increase the size of your conversion funnel

» Advanced strategies that you won’t find anywhere

2,99 €

Marketer
Playbook
13 The Growth Marketer's Playbook - Jim Huffman
Auteur : Jim Huffman
Genre : Marketing et ventes
The Growth Marketer’s Playbook was recently named #1 New Release on Amazon.

Imagine if you had the exact playbook used by today’s top startups to grow a business online.

That’s what Jim Huffman is giving you with The Growth Marketer’s Playbook. In this refreshingly honest how-to guide for digital marketing, VC advisor and startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive revenue growth. You’ll get access to the playbook Jim uses to advise on growth at General Assembly, Techstars, Sephora, OREO, Hot Wheels, FedEx, and more.

This easy to follow book will help you:

- Run the same growth process used by today’s VC-backed businesses
- Uncover the right growth opportunities for your business
- Avoid the mistakes that 90% of startups make
-

12,99 €

Marketer
Challenge
Customers
Behaviours
14 The Marketer's Challenge: How To Teach Customers New Behaviours - Ian Gordon
Auteur : Ian Gordon
Genre : Entreprise et management
It is no small challenge but the surest way of capturing new customers is to change the behaviour of those customers. Marketers will find help in this thoughtful and practical article.

1,99 €

Marketer
Playbook
15 The Marketer's Playbook - Tony Quin
Auteur : Tony Quin
Genre : Marketing et ventes
The Marketer's Playbook: The CMO's Guide to Modern Marketing

"The Marketer's Playbook" is an invaluable step-by-step guide for how to construct a complete modern marketing system.

Marketing pro Tony Quin cuts through the confusion and complexity of today’s marketing landscape and reveal what’s important and what’s not. In easy to follow steps the authors explain how companies can create a modern marketing system designed for today's digitally savvy consumers.

In seven layers “The Marketer’s Playbook” builds a modern marketing system from the ground up.
Think Before You Act – develop the strategic plan that shows you what to do. The Engine for Growth – ensure you have healthy brand ready to go to market. Hello World – connect with consumers for the first time. Courting Success – cultivate prospects unt

1,99 €

Marketer
Handbook
16 The Marketer's Handbook - Laurie Young
Auteur : Laurie Young
Genre : Entreprise et management
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?”

“This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just em

34,99 €

Principles
Winning
Challenge
Advertising
Marketer
Neighborhood
Marketing
Techniques
Central
Importance
Franchising
Reprint
Classic
December
17 Six Principles for Winning the Sales Growth Challenge: Advertising Still has Its Place in a Marketer's Quiver, But Four Walls and Neighborhood Marketing Techniques are Waxing While the Once-Central Importance of Mass-Media is Waning (A Franchising World Reprint Classic from December 2006) - Franchising World
Auteur : Franchising World
Genre : Marketing et ventes
"Four walls and neighborhood marketing" work together but represent two, side-by-side faces of the same idea, similar to the way radio and television were two complementary components of electronic broadcasting. There are just a handful of bedrock principles to four walls and neighborhood marketing from which all of its benefits flow. They are:

2,99 €

Intelligent
Marketer
Privacy
18 The Intelligent Marketer’s Guide to Data Privacy - Robert W. Palmatier & Kelly D. Martin
Auteur : Robert W. Palmatier & Kelly D. Martin
Genre : Entreprise et management
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return.  Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships.

This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a
23,99 €

Behavior
19 Habit: The 95% of Behavior Marketers Ignore - Neale Martin
Auteur : Neale Martin
Genre : Marketing et ventes
This is the eBook version of the printed book.

Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of business strategy–that customers are consciously aware of what they’re doing. Habit explains why 80% of new products fail, why billions of advertising dollars are wasted every year, and why even satisfied customers aren’t loyal.

In Habit, Dr. Neale Martin persuasively contends that recent research from the brain sciences reveals that our brain evolved two minds–and marketing is focused on the wrong one. By explaining how the mind actually works, Martin shows how 50 years of marketing theory is deeply flawed, and how your customers’ habits thwart even your costliest marketing campaigns.

22,99 €

Marketing
Evolvig
Location
Staffing
Technology
Transitions
Rapidly
Changing
Customer
Regulatory
Technological
Conditions
Valuable
Contribution
Conversion
20 Marketing's Role in the Evolvig: Many Things About the Branch--Its Role, Location, Design, Staffing, Technology--are Facing Transitions Due to Rapidly Changing Customer, Regulatory and Technological Conditions. Marketers can Make a Valuable Contribution in This Conversion - ABA Bank Marketing
Auteur : ABA Bank Marketing
Genre : Marketing et ventes
THE DEMISE OF THE TRADITIONAL BRICK-AND MORTAR BRANCH is again being predicted. The advent of ATMs elicited the first forecasts of branch obsolescence. During the tech boom of the late '90s, Internet banking supposedly signaled the end of branch banking. And still, throughout much of the last decade, the number of bank branches industrywide grew at a record pace. Clearly, earlier prognostications of decline of the traditional branch proved erroneous. Will this Cassandra's prophecy finally come to pass?

2,99 €

Designers
Guidelines
Business
Bloggers
21 Design Book for Non-Designers: Guidelines for Small Business Owners, Bloggers, and Marketers - Anita Nipāne
Auteur : Anita Nipāne
Genre : Design
Are you a starting blogger, small business owner, or a zero budget marketing specialist who needs to create images, banners, simple advertisements, brochures or visuals for your web page? Do you find yourself trying to create visuals but end up with something that looks amateurish? 
If you lack a degree in art but have to make your own business cards, flyers, web visuals, brochures or any other visuals, buy this book and read it. It won’t substitute studying in a design school, but it will give you a vocabulary of the basic design and composition principles, color theory, and typography in a quick and practical way. This book ideally serves as a good starting point if you want to learn how to produce better-designed visuals and never again make amateur mistakes. Moreover, after reading it you will know exactly why your designs look better than they were before.

1,99 €

Confront
Economic
Reality
22 Legal Marketers Around the World Confront the New Economic Reality (It's a Small World, After All) - Strategies: The Journal of Legal Marketing
Auteur : Strategies: The Journal of Legal Marketing
Genre : Droit
It may come as little surprise--or comfort--to legal marketers in the United States and Canada, but many of their colleagues around the world are also struggling with decreasing budgets, less work for their attorneys and an atmosphere of uncertainty. For example, in the United Kingdom, getting named a partner at a major law firm has become extremely difficult in the last year. According to a September report in "Legal Week," new partner promotions are down nearly one-third at the UK's 50 biggest law firms. In 2009, 399 attorneys made partner, compared with 598 in 2008, the Sept. 4 article reported.

2,99 €

Profitable
Marketing
Network
23 Income: Profitable Email Marketing For Network Marketers - Ivan Nagel
Auteur : Ivan Nagel
Genre : Secteurs et professions
Are you wondering how email marketing can boost your business sales?  Even with the rise of social media, internet advertising and more, email marketing continues to be a miracle, as one of the most effective solutions for reaching your target audience.  According to the Direct Marketing Association, email marketing brings in about $40 for every $1 you spend. That’s one of the highest ROIs for any type of marketing.  As you see your email efforts pay off in sales, you help your customers see how valuable your product or service is, and that leads to money in the cash register.  Jump start your success now!

1,99 €

Digital
Complete
Edition
24 Digital Marketers A Complete Guide - 2019 Edition - Gerardus Blokdyk
Auteur : Gerardus Blokdyk
Genre : Entreprise et management
How do you select, collect, align, and integrate Digital Marketers data and information for tracking daily operations and overall organizational performance, including progress relative to strategic objectives and action plans? How do you think the partners involved in Digital Marketers would have defined success? Is the required Digital Marketers data gathered? What are your key Digital Marketers organizational performance measures, including key short and longer-term financial measures? Who will be responsible for deciding whether Digital Marketers goes ahead or not after the initial investigations?

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you are talking a one-time, single-use project, there should be a pro

62,99 €

Looking
Reinventing
Girlhood
Sexuality
Packaging
Girlhood
Rescuing
Daughters
Schemes
Sexualized
Childhood
Parents
Protect
Critical
25 Looking for Savvy Girls in the Post-Girl-Power Era ("Girl Power: Girls Reinventing Girlhood", "the Lolita Effect: The Media Sexuality of Young Girls and What We Can Do About It", "Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes" and "So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids") (Critical Essay) - Texts, Cultures Jeunesse: Young People
Auteur : Texts, Cultures Jeunesse: Young People
Genre : Famille et relations
Currie, Dawn H., Deirdre M. Kelly, and Shauna Pomerantz. "Girl Power": Girls Reinventing Girlhood. New York: Peter Lang, 2009. 282 pp. ISBN 978-0-8204-8877-6. $33.95 pb. Print. Mediated Youth 4. Durham, M. Gigi. The Lolita Effect: The Media Sexuality of Young Girls and What We Can Do About It. New York: Overlook, 2008. 286 pp. $24.95 hc. ISBN 978-1-59020-063-6. Print.

2,99 €

Building
Strategies
Affiliate
26 List Building Strategies for Affiliate Marketers - Anthony Ekanem
Auteur : Anthony Ekanem
Genre : PMI et entreprenariat
List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription and in affiliate marketing, a laser targeted, responsive email list will be the key element to your success. Once a subscriber is a confirmed member of your list, you can begin sending promotional based follow-up emails in balance with relevant and useful content based on your overall market. Email marketers collect leads using a combination of squeeze pages and opt-in forms.  These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.  

Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter.List building helps facilitate the process of converti

3,99 €

Alpharma
Contest
Engages
Students
27 Alpharma Animal Health Video Contest Engages Ag Students (Agri-Marketers' Update) - Agri Marketing
Auteur : Agri Marketing
Genre : Marketing et ventes
American agriculture affects every American who eats food. While a majority of those consumers simply buy their food at the store without a second thought, a growing minority is paying closer attention to the origin of the meat, cereals and produce that they consume. Certainly the farmers and ranchers involved in producing meat, grain and dairy products have an intimate knowledge of how those animals and crops came to be fit for consumption. The challenge is to translate that knowledge and understanding to the consumers that care in a way that cuts through the clutter and misinformation delivered by those opposed to modern agriculture.

2,99 €

Towards
Customer
28 Towards Customer Equity: Should Marketers Shift Focus from Brand Equity? - Malini Majumdar
Auteur : Malini Majumdar
Genre : Arts et disciplines linguistiques
A strong brand, having high brand equity generates higher revenue for the company. Brand Equity, as evidenced, results from a strong mental association that the customer links with the brand. It can be considered as the sum of customers' assessments of a brand's intangible qualities. Therefore, it cannot be a true measure of the marketing efforts of a company, though it was perceived so long to be so. Customer Equity, of late, has been identified as a basis to build powerful customer-centric marketing programs, which are more effective in highly competitive business scenario. There are three drivers of customer equityvalue equity, brand equity, and relationship equity. Today's turbulent business environment is in requirement of maximizing the value of a company's customer assets. This stresses further the importance of focusing on Customer Equity as a customer-centric approach, rather th

14,99 €

29 Seo for Busy Marketers - Raymond Dublin
Auteur : Raymond Dublin
Genre : Entreprise et management
SEO is VITAL to your business. Without SEO chances are that nobody will even know your website exists!

In this book, you'll discover:

- SEO shortcuts for your business in EASY to understand language,

- What parts of SEO matter and what just aren't worth the effort,

- How to make sure your content is relevant to the keyword phrases being searched,

- How to optimize your website with keywords and linking structures,

- How to build powerful inbound links to your website from others in your niche,

- The onsite optimization methods that really work,

- How the search engines work and what they're looking for,

- How meta tags can seriously boost your SEO,

- What permalinks do and how they can work for your business,

- Why sitemaps are vitally important,



0,99 €

Effective
Network
30 The 7 Habits of Highly Effective Network Marketers - John Ventura
Auteur : John Ventura
Genre : Marketing et ventes
Want to be your own boss? Not sure how to be a successful entrepreneur? Want to know the habits that will lead to your success? 

Then download this quick report and discover: 
* The 7 Habits of Highly Effective People explained in detail 
* Effective People In The Network 
* The Marketing World - learn more! 

Download now to get your engine going and start these habits right away! 

0,49 €

Business
Intelligence
Complete
Edition
31 Business Intelligence Tools for Marketers A Complete Guide - 2019 Edition - Gerardus Blokdyk
Auteur : Gerardus Blokdyk
Genre : Entreprise et management
How can you measure the performance? How is the data gathered? Can support from partners be adjusted? Why do you expend time and effort to implement measurement, for whom? What do you want to improve?

This premium Business Intelligence Tools for Marketers self-assessment will make you the credible Business Intelligence Tools for Marketers domain assessor by revealing just what you need to know to be fluent and ready for any Business Intelligence Tools for Marketers challenge.

How do I reduce the effort in the Business Intelligence Tools for Marketers work to be done to get problems solved? How can I ensure that plans of action include every Business Intelligence Tools for Marketers task and that every Business Intelligence Tools for Marketers outcome is in place? How will I save time investigating strategic and tactical options and ensuring Business Intell

62,99 €

Geodemographics
32 Geodemographics for Marketers - Barry Leventhal
Auteur : Barry Leventhal
Genre : Marketing et ventes
Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets.

Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector.

Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommun

32,99 €

Maximizing
Generation
Complete
33 Maximizing Lead Generation: The Complete Guide for B2B Marketers - Ruth P. Stevens
Auteur : Ruth P. Stevens
Genre : Secteurs et professions
This is the eBook version of the printed book.
Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renowned lead generation expert Ruth Stevens covers all this, and more:
Linking lead generation and management to salesforce productivity
Building a marketing database that offers real competitive advantage
Identifying the media that work today - and avoiding the ones that don't
Developing and executing highly-effective campaigns, step-by-step
Achieving excellence in response planning and management
Qualifying leads: Separating wheat from chaff
Using new Lead Nurturing techniques to convert "duds" into "di

14,99 €

Underground
Marketplace
Opportunities
Graphic
Designers
Programmers
Editors
34 The Underground E-Marketplace: A Hidden World Of Opportunities For Marketers, Graphic Designers, Programmers, Editors, And More! - C.J. Davison
Auteur : C.J. Davison
Genre : PMI et entreprenariat
No cover letter. No office. No commute. No boss.

In this concise e-book, you'll find 40+ real, proven ways to make money online with the thriving e-book industry.

There are over three million e-books on the Kindle store and hundreds more published every day. But you don't need to write a book—unless you want to. I'm here to guide you through the many other hidden opportunities that thousands of self-published authors collectively offer.

I'll take you through the life cycle of a book, from pre-writing to post-publication, and show you all the areas where an author might hire someone. That someone could be you. This is your guided tour of the e-book world and all the money that changes hands within.

Whether you're good at website design, time management, marketing, or something else entirely, there's something for you here. I'll show you clear,

2,99 €

Essential
35 Essential Law for Marketers - Ardi Kolah
Auteur : Ardi Kolah
Genre : Entreprise et management
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives.

Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job:

* 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context
* 'Law in action' out

57,99 €

Beverage
Reputations
Alcohol
Beverage
Responsibility
Programs
36 How Beverage Marketers Build Reputations: And Brands: The Best Alcohol Beverage Social Responsibility Programs of 2012 - Joel Whitaker
Auteur : Joel Whitaker
Genre : Entreprise et management
Few industries operate under the scrutiny that alcohol beverage suppliers, wholesalers and retailers endure.

At least since the Repeal of Prohibition industry members have recognized the overwhelming need to actively promote responsible consumption. In its very first months, for instance, Joseph E. Seagram & Sons, once the largest distiller in the world, ran ads declaring, "We Don't Want Bread Money." Later, Anheuser-Busch developed "Friends Don't Let Friends Drive Drunk."

A well-developed CSR program, however, will go beyond merely seeking to avoid drunk driving. It will respond to a natural desire to improve our world, involve employees, to cement their understanding that their employer makes a product that brings enjoyment to life, when used responsibly; work with other community organizations, and show a concern for the environment.
It will also recogni

1,99 €

Mistakes
Affiliate
37 7 Most Common Mistakes Made By Affiliate Marketers - Erick Ball
Auteur : Erick Ball
Genre : Entreprise et management
If you are fighting the game with affiliate marketing, the problem may be your approach. There is a formula to affiliate marketing that has been proven to work over a long period of time.

This guide will walk you through the seven most common mistakes made by affiliate marketers.

3,49 €

Technology
Product
Complete
Edition
38 Technology Product Marketers A Complete Guide - 2019 Edition - Gerardus Blokdyk
Auteur : Gerardus Blokdyk
Genre : Entreprise et management
Who are the people involved in developing and implementing Technology product marketers? How do you deal with Technology product marketers changes? What actually has to improve and by how much? What would have to be true for the option on the table to be the best possible choice? Where can you go to verify the info?

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying

62,99 €

Network
39 Retail Sales for Network Marketers - Keith Schreiter
Auteur : Keith Schreiter
Genre : Marketing et ventes
Get retail sales without stress, embarrassment or rejection.
Shy? Don't want to talk to your friends? Afraid to connect with strangers? Don’t know where to start? Don’t know what to say?
Never feel guilty again. Learn how to position your retail sales so people are happy to buy. Learn exactly what to say to make your retail sales soar.
Did you know that the “tiny questions" technique is the best way to get instant “Yes” decisions? Learn how to create instant rapport, and bond with your potential customers with four magic words. Easily approach even the toughest and most skeptical people. And the best part is that we can avoid objections with our direct, clear approach.
Don't know where to find customers for your products and services? Learn how to market to people who want what you offer.
Selling is fun when we know how to do thi

5,49 €

Marketing
Revolution
Connect
40 The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots - Stephanie Diamond
Auteur : Stephanie Diamond
Genre : Secteurs et professions
Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!

Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how.
Think visually to solve marketing challenges text can’t handleUtilize visual maps to craft sharper messages and strategiesGuide prospects on a visual journey they simply
17,99 €

Predictive
Analytics
41 Predictive Analytics for Marketers - Barry Leventhal
Auteur : Barry Leventhal
Genre : Marketing et ventes
Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors.


21,99 €

Consumer
Research
42 Consumer Research for Museum Marketers - Margot A. Wallace
Auteur : Margot A. Wallace
Genre : Marketing et ventes
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

31,99 €

Linkedin
Business
Advertisers
Salespeople
Profits
Linkedin
43 LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn - Brian Carter
Auteur : Brian Carter
Genre : Marketing et ventes
Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales
This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it!

YOU’LL LEARN HOW TO
Id

14,99 €

Affiliate
44 Affiliate Marketers Guide To CPA - Ashia Sterling
Auteur : Ashia Sterling
Genre : Secteurs et professions
In this iBook I’m going to reveal everything you need to know about CPA marketing. So here is our plan:

Chapter 1: What Are CPA Offers?

Chapter 2: Which CPA Offers Should You Choose?

Chapter 3: Where To Advertise CPA Offers

Chapter 4: Make Sure Your Offers Perform

Chapter 5: Can You Make Money By Getting Other People To Promote CPA Offers?

Chapter 6: CPA Offers To Avoid

Chapter 7: Where Else Can You Promote CPA Offers?

Chapter 8: Landing Pages vs. Direct Advertising

So let’s begin!

Let Us Know What You Think!

0,99 €

Twitter
Marketing
Secrets
45 Your Guide to Twitter Marketing: The World's Best Marketers Reveal Their Secrets - Simon Owens
Auteur : Simon Owens
Genre : Marketing et ventes
While there are other how-to Twitter books on the market, this one is unique because I sought out some of the world’s most powerful marketers and grilled them on their subject matter expertise. In these pages you’ll read how the head of social media advertising at global PR firm Edelman crafts his Twitter ad campaigns. You’ll see how The Atlantic magazine leverages Twitter to send millions of readers to its website. You’ll hear how a crisis PR consultant monitors Twitter to deliver real-time intelligence and response during a brand calamity. This book gives you direct insight into how the world’s top marketers approach Twitter and use it to drive sales and influence.

2,99 €

Kommissar
Internet
46 Kommissar Alex und der Tod des Internet-Marketers - Bernd Klüppelberg
Auteur : Bernd Klüppelberg
Genre : Policier et suspense
Ein Toter wird auf einer Lichtung bei einem Bach gefunden. Die Kriminalpolizei wird alarmiert und man bildet eine Sonderkommission, die den Fall untersuchen soll. Hauptkommissar Alexander Rabe und sein Hund Alex - genannt Kommissar Alex - übernehmen den Fall. Es stellt sich heraus, dass der Tote ein Internet-Marketer war. Da keiner der Kriminalbeamten mit dieser Thematik befasst ist, wird von der IT-Abteilung der KTU Jens abgestellt, der die Kollegen in die Thematik in Vorträgen einführen soll.
Kann das Team den Fall lösen? Was war der Grund für die schlechten Umsatzwerte des Opfers und in wie weit steht dies in Verbindung mit dem Fall.

9,99 €

Priorities
Straight
47 Hey Marketers, Get Your Priorities Straight - Nick Scarpino
Auteur : Nick Scarpino
Genre : Marketing et ventes
For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming. This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you’ll know which ones to embrace and which ones to skip. The book also outlines the five must-have tactics all marketers must do before anything els

2,49 €

Advanced
Affiliate
Marketing
Playbook
Secrets
Affiliate
Passive
Through
Utilizing
Affiliate
Programs
Successfully
48 The Advanced Affiliate Marketing Playbook Learn Secrets From The Top Affiliate Marketers on How You Can Make Passive Income Online, Through Utilizing Amazon and Other Affiliate Programs Successfully! - Graham Fisher
Auteur : Graham Fisher
Genre : Secteurs et professions
If you want to build a successful Affiliate Marketing business to create years worth of passive income, then keep reading…

Do you have problems getting traffic to your site or leads? Converting traffic profitably? Writing top level sales copy? Or building a responsive mailing list? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more; most of which have 10+ years worth experience.

In this definitive guidebook, you will be taught:
The single most powerful strategy you can do now for getting immense amounts of traffic to your site and leads.The one method you should follow for writing high converting sales copy.Why choosing a profitable niche can help you earn more income and stay much more motivated.How a particular marketing approach can help you gain more sales profitab

2,99 €

Building
Strategies
Affiliate
49 List Building Strategies for Affiliate Marketers - Anthony Ekanem
Auteur : Anthony Ekanem
Genre : Entreprise et management
List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription and in affiliate marketing, a laser targeted, responsive email list will be the key element to your success.

Once a subscriber is a confirmed member of your list, you can begin sending promotional based follow up emails in balance with relevant and useful content based on your overall market.

Email marketers collect leads using a combination of squeeze pages and opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.

List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to your mailing list, you are able to develop a relationship with them, which will encoura

3,49 €

Hearing
50 Marketers Work to Make Hearing Aids a Must-have (Front) - The Virginian Pilot
Auteur : The Virginian Pilot
Genre : Ouvrages de référence
By Elizabeth Simpson The Virginian-Pilot

2,99 €
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