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Canhoto

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1 The Dark Side of CRM - Bang Nguyen, Lyndon Simkin & Ana Isabel Canhoto
Auteur : Bang Nguyen, Lyndon Simkin & Ana Isabel Canhoto
Genre : Entreprise et management
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling.

This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contribution

43,99 €

Management
Research
2 Management Research - Susan Rose, Nigel Spinks & Ana Isabel Canhoto
Auteur : Susan Rose, Nigel Spinks & Ana Isabel Canhoto
Genre : Entreprise et management
For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every step of the research journey, from defining the project to communicating its findings.

Management Research: Applying the Principles provides just such a resource. Structured around the key stages of a research project, it is designed to provide answers to the questions faced by new researchers but without neglecting the underlying principles of good research. Each chapter includes ‘next steps’ activities to help readers apply the content to their own

79,99 €

Futebol
3 Futebol - O último gol de Tião Canhoto - Fabio Baptista
Auteur : Fabio Baptista
Genre : Romans et littérature
Conto fantástico de Fabio Baptista que faz parte da antologia Futebol: Histórias fantásticas de glória, paixão e vitórias. Já vi gol de bicicleta, de letra, de placa, de peito, de tudo que é jeito, até de bunda. Mas nunca vi olhar tão triste quanto o de Ritinha, nem o efeito sobrenatural que ela tinha sobre o talento futebolístico do pobre Tião.

0,99 €
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5 Abismo de rosas - Sérgio Estephan
Auteur : Sérgio Estephan
Genre : Musique
Este livro resgata para o leitor do século XXI aspectos da vida e da obra de um dos expoentes da música popular brasileira do início do século XX: Américo Jacomino, mais conhecido como Canhoto. Além de dirigir um olhar minucioso para a história do violão, do choro e dos espetáculos artísticos na cidade de São Paulo, no Brasil e no continente sul-americano, são apresentadas partituras de obras memoráveis, entre elas "Abismo de rosas", considerada por Zuza Homem de Mello o "hino nacional do violão brasileiro". Este ebook traz imagens que são melhor visualizadas em tablets.

5,49 €
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